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Press release from Business Wire

Burson-Marsteller Strengthens Corporate & Financial Practice with Two New Senior Hires

Thursday, May 15, 2014

Burson-Marsteller Strengthens Corporate & Financial Practice with Two New Senior Hires

12:44 EDT Thursday, May 15, 2014

CHICAGO (Business Wire) -- Burson-Marsteller further strengthened its U.S. corporate and financial practice with the addition of two senior directors, David J. Roznowski, APR and Chris Short. Roznowski and Short, who together bring more than 45 years of communications experience to the company, will be based out of Burson-Marsteller's Chicago office.

“We are seeing significant growth across our business in Chicago, including in the corporate and financial practice,” said Midwest Market Leader Erica Swerdlow. “The addition of these two seasoned professionals to an already strong bench of talent will enable us to continue to provide our existing clients with the expertise and support they expect, while expanding our client portfolio in Chicago and across the Midwest.”

Roznowski joins Burson-Marsteller as a senior director after a decade in the oil, gas and petrochemical industries, most recently with BP North America in a corporate, internal and crisis communications role for BP's largest refinery in Whiting, Ind., as it completed a multi-year, multi-billion upgrade. He was also head of corporate communications and community relations for Hovensa, LLC., a joint-venture heavy-crude refinery located on the island of St. Croix in the U.S. Virgin Islands.

An automotive and manufacturing industry veteran, Roznowski began his petrochemical career with Lyondell Chemical Company in 2005 as a regional public relations manager and he finished his tenure with the company after it emerged from Chapter 11 Bankruptcy reorganization as the manager of state government affairs, where he was the company's chief state lobbyist in more than a dozen states.

His early career included corporate and agency roles where he provided public relations counsel and support to a range of automotive industry suppliers and clients. Roznowski earned a B.A. in public relations with an emphasis in journalism from Wayne State University in Detroit. He is an accredited member of the Public Relations Society of America (PRSA).

With 24 years of experience, Chris Short joins Burson-Marsteller from beverage company Phusion Projects, LLC, the maker of Four Loko, where for the past three years he was vice president of communications Short has a track record of successfully managing award-winning communications programs for high-profile brands; overseeing the development and execution of business-to-business and consumer-facing campaigns, including national product launches; and managing issues and crises to prevent them from damaging sales or undermining corporate reputation.

Before joining Phusion, Short held senior positions at several public relations agencies, including Porter Novelli, Cramer-Krasselt PR, GolinHarris and Cushman/Amberg Communications. In these roles he worked with such clients as AirTran Airways, Chicago Fire, the Coors Brewing Company, The Dow Chemical Company, Gridiron Greats with Mike Ditka, McDonald's Owner Operators of Chicago and Northwest Indiana, MillerCoors, Playworld Systems, U.S. Cellular and the Solae Company.

Short earned a B.S. in public relations and a double minor in economics and sociology from Illinois State University.

About Burson-Marsteller

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 72 offices and 87 affiliate offices, together operating in 112 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leading communications services network. For more information, please visit

Catherine Sullivan
Phone: 212.614.4186

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