Press release from Business Wire
Wrangler® Launches RED Collection for Style Conscious Millennial Men
<p class='bwalignc'> <i>New </i><a href='http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.wrangler.com%2Fred&esheet=50882520&lan=en-US&anchor=Wrangler+Jeans+Co.%C2%AE+RED&index=1&md5=e294b8aa9acabe0a207add0d06122711'><i>Wrangler Jeans Co.</i><sup><i>®</i></sup><i> RED</i></a><i> fills marketplace need for affordable men's fashion</i> </p>
Monday, June 09, 2014
Wrangler® Launches RED Collection for Style Conscious Millennial Men14:00 EDT Monday, June 09, 2014
GREENSBORO, N.C. (Business Wire) -- The iconic American denim brand Wrangler ® announced today the launch of Wrangler Jeans Co.® RED, a collection of jeans, twills and shirts designed for style conscious millennial men who want their clothing at an affordable price: around $20.
Wrangler Jeans Co.(R) RED, a collection of jeans, twills and shirts designed for style conscious millennial men who want their clothing at an affordable price: around $20. (Photo: Business Wire)
“When developing Wrangler Jeans Co. RED, we looked to this particular consumer group to determine their wants and needs and responded directly with this clothing line,” said Craig Errington, vice president, Wrangler marketing. “Millennial males are looking for fashion-friendly styles at an affordable price from a brand name they know and trust. We saw an opportunity to fill a void in the marketplace and we jumped on it.”
Details are woven throughout the collection – from premium hardware accents to touches of the signature red color in the zipper fly and pockets. Denim offerings are available in four fits – Vintage Skinny, Vintage Slim, Vintage Straight and Vintage Boot – in a variety of premium washes. For further style options, Vintage Slim and Vintage Straight fits are also offered in a stretch twill fabric in multiple colors. Rounding out the collection are western-inspired shirts, available in chambray, classic twills and plaids. These long-sleeve, slimmer fitting shirts feature snap closures and the brand's signature detailing – a red woven label and hints of red stitching throughout.
The affordable menswear line is priced at around $20 and is available nationwide at value-minded retailers and on Wrangler.com/red. For more information about Wrangler Jeans Co. RED and the entire collection of Wrangler products, visit Wrangler.com. For more news from the Wrangler brand, find RED on Facebook at facebook.com/WranglerRedJean, and Instagram at instagram.com/WranglerRedJean.
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On Facebook: Iconic American denim brand Wrangler debuts @Wrangler Red Jean collection for millennial males, focusing on fashionable looks and affordable pricing: around $20!
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On Twitter: .@WranglerDenim debuts new RED #jeans collection for guys: great-looking styles for around $20. #fashion #style
Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler ® brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. Wrangler Jeans Co.® and Wrangler ® Five Star Premium Denimlines are available at value-minded retailers nationwide. For more information regarding the Wrangler ® family of authentic clothing or to locate a retailer, visit Wrangler.com, facebook.com/WranglerJeans, twitter.com/WranglerDenim, or call 1-888-784-8571.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands. The company's top six brands are The North Face®, Wrangler®, Timberland®, Vans®, Lee® and Nautica®; other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® , Splendid® and Smartwool®.
VF Corporation's press releases, annual report and other information can be accessed through the company's home page, vfc.com.
Katie Johnson, 919-277-1146