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Press release from Business Wire

Roger Rydell Joins Conifer Health Solutions® as Vice President of Marketing & Communications

<p class='bwalignc'> <i>Former Parallon Executive Will Focus on Expanding Company's Brand in Healthcare Market</i> </p>

Wednesday, July 09, 2014

Roger Rydell Joins Conifer Health Solutions® as Vice President of Marketing & Communications

18:11 EDT Wednesday, July 09, 2014

FRISCO, Texas (Business Wire) -- Conifer Health Solutions® today announced that Roger Rydell has joined the company as vice president, Marketing & Communications. In this newly created role, Rydell will be responsible for scaling the Conifer Health brand through a wide array of marketing and communications programs aimed at helping healthcare systems, physician groups, health plans, self-insured organizations and consumers understand and navigate the path toward value-based care.

Prior to joining Conifer Health, Rydell served as vice president of marketing and communications for HCA affiliate, Parallon Business Solutions. He will report to Allen Hobbs, senior vice president and chief client officer.

“Roger brings a wealth of knowledge and experience to his new position at Conifer Health. He has spent much of his career either introducing or repositioning brands within their respective industries,” said Hobbs. “Roger has long been a proponent of integrated marketing and communications strategies that leverage the distinct characteristics of brands, propelling them into leadership positions. We look forward to his contributions.”

Previous to Parallon, Rydell led communications and marketing for global companies including The Goodyear Tire & Rubber Company, Dell Computers and Lexmark International. Notably, as its Vice President and Chief Branding Officer, Rydell oversaw the development and introduction of the Lexmark brand following IBM's divestiture of its Office Product/Printer Division. His work helped establish Lexmark as one of the top three printer companies in the world in just a few short years. In addition, Rydell has held marketing leadership roles with PepsiCo, The Trailways Corporation and American Express Company.

Conifer Health President and CEO, Stephen Mooney, said, “Conifer Health is the single-source partner capable of connecting the disparate elements of the healthcare industry. As we strive to maintain a leading position among our peers, we must clearly articulate how our solutions and services increase provider profitability and create operational and clinical efficiencies that ultimately improve patient outcomes. Roger's organization will be charged with communicating these realities to the marketplace.”

Rydell, 59, holds a Bachelor's Degree in English from the University of New Hampshire. He is based at Conifer Health's headquarters office in Frisco, Texas.

[Editor's Note: Contact Sharon Lakes for a hi-res photograph for Roger Rydell.]

About Conifer Health Solutions

Conifer Health Solutions is a healthcare services company helping more than 700 clients strengthen their financial performance, transition from volume to value-based care and enhance the consumer and patient healthcare experience, with the goal of improving quality and access to healthcare, while controlling costs. Conifer Health has more than 19 million patient interactions across all service lines, manages more than $25 billion in patient revenue and $17 billion in medically managed spend; and provides technology and health management services to support care management for more than 4 million lives, annually. For more information, visit coniferhealth.com or follow @coniferhealth on Twitter.

Conifer Health Solutions
Sharon Lakes, 469-803-3654
sharon.lakes@coniferhealth.com

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