Press release from Business Wire
Wunderman Ramps up New York Presence, Hires NBA Marketing Exec Jamie Gallo
Thursday, July 24, 2014
Wunderman Ramps up New York Presence, Hires NBA Marketing Exec Jamie Gallo13:51 EDT Thursday, July 24, 2014
NEW YORK (Business Wire) -- Twenty–year marketing veteran Jamie Gallo has joined Wunderman as president of the New York office, responsible for delivering the full spectrum of Wunderman's brand experience, customer engagement, data and analytics, and World Health offerings to clients and prospects. He'll report to Kass Sells, president, Wunderman North America.
“Jamie is a passionate advocate of creativity and a big believer in the power of a strong, unified team,” said Sells. “Thanks to time spent on both the agency and client sides of the business, he understands how technology continues to transform our industry, and how personalized, one-to-one marketing can be used to drive business results for brands.”
Gallo brings his considerable experience to helping Wunderman clients like Best Buy, Citibank, Coca-Cola, Land Rover, Marriott and United Airlines go to market and grow their brands' value. Among his first priorities will be to identify additional top-tier creative talent to work alongside Wunderman global creative director, Lincoln Bjorkman.
Gallo comes from the National Basketball Association, where he served as EVP, global marketing. During his tenure at the NBA, he led successful social media initiatives, rebranded the WNBA, and increased online sales of tickets and branded merchandise. Prior to the NBA, Gallo served as president of TBWA\Chiat\Day in New York, where he led engagements for clients including Accenture, GSK, Nissan, Pepsi, Absolut and several other leading brands. He's been a member of many award-winning teams; garnering several Cannes Lions and Effies during his career.
"I was drawn to Wunderman's competitive advantage in the market. Modern marketing requires a keen understanding of and ability to connect data, technology and creativity to reach consumers," said Gallo. "Wunderman is one of the very few agencies that understands how important that is to clients today."
Consistently ranked among the world's top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and health care marketing solutions that build brands and businesses. Founded by Lester Wunderman in 1958, the agency has 175 offices in 60 countries. Clients include Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Novartis, Pfizer, Telefónica, Shell, United Health Group among others. Wunderman is part of WPP (NASDAQ:WPPGY) and Young & Rubicam Group. Learn more @wunderman and www.wunderman.com.
Andrew Sexton, 212-941-3726