Press release from Business Wire
Mello Yello® Refreshes the Hunt for a Taste of American History
<p class='bwalignc'> <i>HISTORY'S Hit Series American Pickers and Mello Yello</i><sup><i>®</i></sup><i> give aspiring collectors the opportunity to win the Ultimate Pickin' Experience</i> </p>
Monday, July 28, 2014
Mello Yello® Refreshes the Hunt for a Taste of American History16:28 EDT Monday, July 28, 2014
ATLANTA (Business Wire) -- It's time to show off treasures from your own picking expeditions. This summer, Mello Yello is helping America's favorite pickers uncover handpicked antiques and collectibles across the nation.
Mello Yello is going along for the ride as HISTORY's “American Pickers” travels the back roads of the United States on the hunt for treasures in people's garages, barns, basements and other places where interesting pieces of American history might be hiding. To add a refreshing spin on their search, aspiring amateur pickers everywhere are invited to enter the American Pickers Mello Yello Hand Picked and Refreshed Sweepstakes by showcasing their own “Ultimate Pick.”
To enter the sweepstakes, participants are asked to upload their favorite ‘picks' via Twitter, Instagram or Facebook using the hashtag #handpicked and tagging @history and @melloyello. Submissions may include anything from an old autographed football to an antique found at a yard sale.
One lucky picker and a guest will enjoy the Ultimate Pickin' Experience in Nashville, which includes airfare, lodging and spending money for their own picking expedition. Adding to the excitement, the grand-prize package also includes a vintage Mello Yello vending machine and a year's supply of Mello Yello. Entries may be made daily through October 1 for a chance to win. Visit HISTORY online for more information.
“We're bringing the art of picking to life by giving our Mello Yello fans a chance to show off their unique and interesting American treasures,” said Racquel Mason, AVP, Sparkling Flavors, Coca-Cola North America. “The Hand Picked and Refreshed Sweepstakes will reward one person's amazing find with an exciting opportunity to take their picking skills to the next level. And to make it even better, we'll refresh their experience with plenty of delicious Mello Yello.”
HISTORY's American Pickers isn't your grandmother's antiquing. Pickers Mike Wolfe and Frank Fritz are on a mission to recycle America, even if it means diving into countless piles of grimy junk or getting chased off a gun-wielding homeowner's land. Hitting back roads from coast to coast, the two men earn a living by restoring forgotten relics to their former glory, transforming one person's trash into another's treasure. American Pickers follows them as they scour the country for hidden gems in junkyards, basements, garages and barns, meeting quirky characters and hearing their amazing stories. If you think the antique business is all about upscale boutiques and buttoned-up dealers, this show may change your mind–and teach you a thing or two about American history along the way.
“We couldn't be more excited for the relationship between Mello Yello and one of our most popular programs, ‘American Pickers,'” said Jennifer Hayes, Senior Marketing Manager, HISTORY. “Fans of both the show and Mello Yello share a passion for hard work, heritage and a ‘refreshing' lifestyle. We're looking forward to seeing all the personal ‘rusty gold' items shared by pickers across the country.”
The Mello Yello and American Pickers partnership will be showcased in Out of Home, Radio and in-store POS in select markets July 28 – Oct 1.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®, POWERADE®, Minute Maid®, Simply™, Georgia® and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
HISTORY®, now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network's all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers®, American Restoration™, Ax Men™, Counting Cars™, Pawn Stars®, Swamp People® and The Legend of Shelby the Swamp Man as well as HISTORY®'s first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy® Award-winning Hatfields & McCoys, Men Who Built America, Gettysburg, Vietnam in HD, America The Story of Us® and 102 Minutes That Changed America. The HISTORY® website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY®'s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com. For more press information and photography, please visit us at http://press.aenetworks.com
The Coca-Cola Company
Lauren Thompson, 404-676-3034