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Press release from Business Wire

BulbAmerica Selects ChannelAdvisor to Help Increase Online Revenue on Marketplaces and Digital Marketing Channels

Thursday, August 21, 2014

BulbAmerica Selects ChannelAdvisor to Help Increase Online Revenue on Marketplaces and Digital Marketing Channels

08:45 EDT Thursday, August 21, 2014

RESEARCH TRIANGLE PARK, N.C. (Business Wire) -- ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that BulbAmerica, a wholesale provider of quality lighting fixtures and light bulbs for the U.S. market, has selected ChannelAdvisor Marketplaces and ChannelAdvisor Digital Marketing to help increase its online revenue. By using ChannelAdvisor's technology, BulbAmerica can efficiently automate and manage its online selling process across multiple third-party marketplaces, such as Amazon, eBay, Newegg, Shopping and Sears, as well as a variety of digital marketing channels.

“There's no other software platform on the market that supports all the marketplaces and comparison shopping engines where we sell and advertise our products,” said Corey Frons, BulbAmerica CEO. “Our biggest challenge is listing our products on multiple sites while maintaining accurate inventory levels across the board. ChannelAdvisor is known for its specialized support in these two areas and is able to automatically list our full catalog on each channel and sync our inventory.”

BulbAmerica offers consumers and professionals an assortment of lighting options, including fluorescent, halogen, light-emitting diode (LED), company fluorescent light (CFL) and incandescent bulbs, as well as projector lamps and LED strips.

“Our strategy is to get as much virtual real estate as possible,” said Frons. “This means that we want to get in front of as many potential shoppers across as many marketplaces as possible. With ChannelAdvisor helping us maximize our online exposure, we're able to see which marketplaces perform best. ChannelAdvisor also helps us refine our product offerings and prices on those channels to boost our sales volume.”

“BulbAmerica is a seasoned online seller that understands the complexity of the e-commerce landscape and the need to always be innovating,” said Scot Wingo, ChannelAdvisor CEO. “Corey and his team recognize the importance of leveraging an integrated platform to increase performance across multiple online channels. We're pleased to partner with BulbAmerica to help take their business to the next level.”

The ChannelAdvisor platform offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search, comparison shopping engines and social media networks. Through a single inventory feed, ChannelAdvisor customers can manage their overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.

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About ChannelAdvisor

ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor's platform every year, and thousands of customers use ChannelAdvisor's solutions to help grow their businesses. For more information, visit

Sarah O?Dea, 919-228-4784

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