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Press release from Marketwire

BlackBerry Appoints Leader for Global Sales

Monday, January 13, 2014

BlackBerry Appoints Leader for Global Sales

09:00 EST Monday, January 13, 2014

WATERLOO, ONTARIO--(Marketwired - Jan. 13, 2014) - BlackBerry® Limited (NASDAQ:BBRY)(TSX:BB), a world leader in mobile communications, today announced that Eric Johnson will join the Company as President, Global Sales reporting to BlackBerry's Executive Chair and CEO, John Chen.

"I am pleased to round out BlackBerry's new executive leadership team with another outstanding addition today. I have worked with Eric extensively and have tremendous respect for his sales expertise and customer centric approach to business. Our carriers, partners, distributors and enterprise customers will benefit greatly from Eric's approach," said Chen. "The experience that the majority of the new leadership team has in working together previously will drive change within the organization at a faster pace. I look forward to demonstrating these changes to the market."

Eric Johnson most recently served as Senior Vice President and General Manager for SAP's Global Database and Technology. Prior to that, Eric was Senior Vice President and General Manager of Platform and Analytics Sales for North America, also at SAP. In the years preceding, Eric served in several capacities at Sybase, including Senior Vice President and General Manager for North America, Senior Vice President and General Manager Europe, Middle East and Africa, and Senior Vice President and General Manager for Financial Services, where he managed both direct and indirect sales including field sales, professional services and customer services. Eric holds a Bachelor's degree in Political Science from the University of Wisconsin-Madison.

About BlackBerry

A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend", "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of BlackBerry's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry's forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

FOR FURTHER INFORMATION PLEASE CONTACT:

Contact Information:
Investor Contact:
BlackBerry Investor Relations
(519) 888-7465
investor_relations@blackberry.com


Media Relations Contact:
BlackBerry Media Relations
(519) 888-7465 x77273
mediarelations@blackberry.com

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