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Press release from CNW Group

International Model Bar Refaeli at Sears Eaton Centre to launch the new Fall 2013 Nevada Line

Tuesday, September 03, 2013

International Model Bar Refaeli at Sears Eaton Centre to launch the new Fall 2013 Nevada Line

08:59 EDT Tuesday, September 03, 2013

TORONTO, Sept. 3, 2013 /CNW/ - Sears is raising the bar on stylish and casual fall fashion with the launch of the new Nevada line for fall 2013. Designed by the Buffalo Group, one of the world's most renowned denim brands, this newly designed Nevada line is the ultimate expression of casual sophistication. Sears is working with celebrity model, Bar Refaeli, to kick off the launch which includes an in-store fashion show.

WHAT:  Join Sears Women's Apparel Trend Director, Cynthia Florek and special guest, Bar Refaeli for a fashion show highlighting the fresh new Nevada looks for fall. *
WHEN:  Friday, September 6th
WHERE:  Sears Toronto Eaton Centre
  290 Yonge Street, Toronto
  Main Floor, Nevada section near Cosmetics

About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 181 corporate store, 248 Hometown store, over 1,400 catalogue and online merchandise pick-up locations, 101 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at

*Interviews are available with Sears Canada CEO Calvin McDonald, Brand and Trend Director Cynthia Florek, and Buffalo Jeans David Bitton President Global Wholesale Todd Howard. Bar Refaeli will not be available for interviews.

SOURCE: Sears Canada Inc.

For further information:

Ashleigh Goodbody
(647) 725-2520 x203

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