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Press release from CNW Group

Vanilla Ice Is Kickin' It In Amish Country

Tuesday, September 03, 2013

Vanilla Ice Is Kickin' It In Amish Country

12:00 EDT Tuesday, September 03, 2013

Brand New Series Vanilla Ice Goes Amish Premieres Sunday October 13th at 10pm ET/PT on DIY Network Canada

For additional photography and press kit material visit: http://www.shawmedia.ca/Media and follow us on Twitter at @shawmediaTV_PR

TORONTO, Sept. 3, 2013 /CNW/ - This fall, pop icon and knock-out home renovator, Rob Van Winkle, a.k.a. Vanilla Ice, travels deep into the largest Amish settlement in the United States on a quest to learn the lost art of hand craftsmanship.  With no frills, no music and no power tools, Vanilla Ice and the Amish team tackle construction projects ranging from a kitchen reconstruction to an old-school barn-raising on the highly anticipated new series, Vanilla Ice Goes Amish , premiering Sunday October 13 at 10pm ET/PT on DIY Network Canada.

The Amish are known all over the world for their hand-crafted materials and attention to detail, and they share one passion with Vanilla Ice: building. Living free of modern conveniences like electricity, TV or even cars, Vanilla Ice immerses himself in traditional Amish family life, working as part of a construction crew and living on a farm. He bonds with a group of young Amish men and women who teach him the traditions, practices and trades that have made the Amish one of the most mysterious - and misunderstood - groups in the world.

"Sometimes you gotta get in where you don't necessarily look like you fit in," laughs Vanilla Ice. "Home renovation is a huge passion of mine and I love learning and developing my craft. Getting the opportunity to live and learn from the best top-notch craftsmen in the world - the Amish - I mean it doesn't get any better than that! This family took me under their wing and let me into their lives and for that I will be forever grateful."

After his 90s chart topping hit "Ice Ice Baby," Vanilla Ice began focusing his energy on another passion - buying land and flipping houses. By renovating distressed homes over the years, he taught himself the basics through hands-on experience and research.  Vanilla Ice has brought his nearly two decades worth of knowledge and talent to fans all over the country in the past three seasons of DIY Network Canada's #1 series* The Vanilla Ice Project, but now he is embarking upon a new challenge to see if he can live, work and play in Amish Country and find out if these two worlds can coexist.

*Source: BBM Canada PPM 3+ airings 10/19/2009-8/18/13

DIY Network Canada is a Shaw Media Network.

About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.3 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE: DIY Network Canada

For further information:

For media inquiries, please contact: 

Sarah Stevens, Publicist, DIY Network Canada 
Shaw Media
416-324-7471 
sarah.stevens@shawmedia.ca

Jaclyn Atwood, Senior Publicity Manager, Lifestyle Channels 
Shaw Media 
416-966-7293
jaclyn.atwood@shawmedia.ca

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