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Press release from CNW Group

Sears Great Canadian Chill is Stopping Kids Cancer Cold

Wednesday, February 12, 2014

Sears Great Canadian Chill is Stopping Kids Cancer Cold

08:00 EST Wednesday, February 12, 2014

Take the Plunge to #EndKidsCancer at the Family Day Winter Festival

TORONTO, Feb. 12, 2014 /CNW/ - Make a splash on Family Day as the Sears Great Canadian Chill returns to downtown Toronto.  Brave Chillers will come together at Yonge-Dundas Square to jump into an icy cold pool to raise money for the fight against childhood cancer. Proceeds raised from The Chill will be collected by the Sears Canada Charitable Foundation and will be allocated to continued support of the Sears Cancer Clinic at The Hospital for Sick Children and the Sears Childhood Cancer Fellowship, which supports paediatric oncology researchers at SickKids.

"Each year, there are nearly 1,400 new cases of cancer diagnosed in children in Canada. Twenty-five per cent of these children come to SickKids," said Adrian Horwood, Vice President, Corporate Partnerships, SickKids Foundation. "We are very grateful to Sears Canada for its support of the Sears Cancer Clinic and helping to raise funds that allow us to continue to provide world-leading care to these patients and their families."

The Sears Great Canadian Chill is a new tradition that brings Torontonians together to celebrate Family Day at Yonge-Dundas Square.  Surrounding the urban polar bear dip is a winter festival with refreshments, live entertainment and activities for the whole family, including ice sculpting, face painting, hot tubs for a post-Chill warm up and the Hawaiian Punch Patrol Beach Party. Prizes will be given out to top fundraisers.

"The Sears Great Canadian Chill is an invigorating way to enjoy Family Day," said Doug Campbell, President and CEO, Sears Canada Inc.  "A plunge in the pool and activities at the winter festival at Yonge-Dundas Square serve as a perfect backdrop for families to come together and help support the fight against childhood cancer."

Participants can log on to www.TheChill.ca or call 1.888.93.CHILL to register for this special polar bear dip individually or as a team.  Personalized profiles will be created, complete with fundraising tools and helpful hints for teams to reach fundraising goals.  Friends and family are encouraged to gather at Yonge-Dundas Square to cheer the Chillers on and participate in the festivities. Donations to the event and to Chillers can be made at www.TheChill.ca.

About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity that collects and distributes donations to charitable organizations that support Sears Canada's community investment mandate, which is focused on the healthy development of children and youth in areas of both health and education.  The health component is centered on raising awareness and providing funds for research and treatment for the fight against childhood cancer. The education component is centered on after-school programs and initiatives, which enrich children's lives and allow them to reach their full potential as contributing members of society.

About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 181 corporate stores, 241 hometown dealer stores, over 1,400 catalogue and online merchandise pick-up locations, 101 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

SOURCE Sears Canada Inc.

For further information:

MEDIA CONTACT
Samantha Piercell
Communications Manager 
Sears Great Canadian Chill
spiercell@influencemarketing.ca
P: 647.669.4332

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