The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from CNW Group

Clara's Big Ride for Bell Let's Talk gets ready to roll in support of Canadian mental health

Tuesday, March 04, 2014

Clara's Big Ride for Bell Let's Talk gets ready to roll in support of Canadian mental health

11:00 EST Tuesday, March 04, 2014
  • Six-time Olympian Clara Hughes will ride her bike 12,000 km around Canada, bringing the mental health conversation to communities in every province and territory
  • Clara's Big Ride for Bell Let's Talk begins March 14 in Toronto and concludes July 1 as part of Canada Day celebrations on Parliament Hill in Ottawa

MONTRÉAL, March 4, 2014 /CNW Telbec/ - Bell today announced the countdown to the start of Clara's Big Ride for Bell Let's Talk on March 14. In 10 days, Clara will set out on her epic journey around Canada in support of mental health from Maple Leaf Square in Toronto, ultimately riding 12,000 kilometres through every province and territory before concluding her ride on Canada Day on Parliament Hill in Ottawa.

"After months of preparation and anticipation, I can't wait to get on my bike and meet Canadians everywhere to talk about mental health. Together, we can achieve a stigma-free Canada," said Clara. "Mental illness is part of everyone's life in some way, and talking openly about it tells those who struggle that they shouldn't fear seeking help. Beating the stigma is the biggest step we can take in moving Canada's mental health forward. So I'm eager to share my mental health story with you, and hope to hear yours."

Over 110 days, Clara's Big Ride for Bell Let's Talk will visit 95 communities in all territories and provinces, concluding in Ottawa on July 1 as part of the Canada Day celebrations on Parliament Hill. Clara will be welcomed by The Honourable Shelly Glover, Minister of Canadian Heritage and Official Languages, and the honourary Community Champion for Ottawa.

"On Canada Day, all roads lead to Parliament Hill as Canadians across the country gather together to celebrate," said Minister Glover. "Clara Hughes will have traveled many Canadian roads during her 110-day ride in support of mental health. On July 1, we will not only celebrate the end of Clara's Big Ride, but also the lasting impact her journey will have on mental health for all Canadians."

The kick-off event in Toronto on March 14 and the Canada Day celebrations in Ottawa are just two of the more than 200 events that are already planned in communities across the country by schools, youth organizations and community groups. Every Canadian can participate in Clara's Big Ride by attending an event or by sharing the journey online.

For more information about joining the conversation on social media using #ClarasBigRide, attending a community event, supporting your local mental health organization or helping raise funds, visit

"Clara's Big Ride will highlight the incredible work that is being done by mental health organizations at the grassroots level in every part of Canada," said Mary Deacon, Chair of Bell Let's Talk. "Together we are making significant progress in the fight to break the stigma of mental illness. We encourage Canadians to keep the momentum going by joining Clara in the conversation."

Canadians can also show their support by proudly wearing the limited-edition official jersey of Clara's Big Ride for Bell Let's Talk. The cycling jersey and technical t-shirt can be purchased online at $15 from the sale of each item will be donated to Kids Help Phone, the national service offering free, anonymous and confidential phone and online professional counseling for young people across Canada.

National Partners
Clara's Big Ride is powered by the support of our National Partners - Aimia, BMO, Canadian Tire, Cisco, Lundbeck, President's Choice and Samsung - who are providing significant support for the Ride. For more information on our National Partners, please visit

About Bell
Bell is Canada's largest communications company, providing consumers and business customers with wireless, TV, Internet, home phone and business communications services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media. Bell is wholly owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more information, please visit

SOURCE Bell Canada

For further information:

Media inquiries:

Jacqueline Michelis
(613) 785-1427

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail App

    The New Globe and Mail App for iPhone®, iPad® and Apple Watch download

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Secure Service
Customer Service
Advertising Privacy
Globe Recognition
Mobile Apps
Other Sections