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Press release from CNW Group

Sears Canada and Style at Home launch exclusive home decor collection

Friday, March 07, 2014

Sears Canada and Style at Home launch exclusive home decor collection

08:00 EST Friday, March 07, 2014

Line is now available in stores, just in time for Spring, 2014

TORONTO, March 7, 2014 /CNW/ - Sears Canada Inc. (TSX: SCC) is pleased to announce the exclusive launch of the Style at Home(TM/MC) collection, available at retail stores across Canada, and online at sears.ca/styleathome, beginning today.  The Style at Home collection, created for décor-savvy Canadians, will carry an exclusive assortment of fashion bedding, bed basics, sheets, bath coordinates, shower curtains and window dressings.

The Style at Home collection is the largest Sears home décor brand launch in the past decade, with more than 400 new products.  A creative collaboration between Style at Home and Springs Global, created exclusively for Sears Canada, the collection offers customers a fresh perspective on the latest trends and enduring classics.

"Sears is thrilled to partner with such a renowned Canadian brand as Style at Home," said Cindy Jardim, Associate Vice-President, Home and Hardlines, Brand and Trend, Sears Canada.  "The Style at Home collection offers our customers from coast to coast a new and exciting custom designed assortment of stylish, high quality items for the home at great prices."

"The Style at Home collection truly brings the pages of the magazine to life," said Erin McLaughlin, Editor in Chief, Style at Home. "Our priority in creating this beautiful collection was to make it easy and affordable for any décor enthusiast to re-create the stylish looks from our magazine in their own homes."

The collection promises to feature products with timeless appeal, focused on trend.  In bedding, the collection features 400-thread-count solid coloured sheets, comforters and coverlets to mix and match. For the bath, solid coloured towels, bath mats and coordinates create a sophisticated and modern vibe. From the bedroom to the bathroom, you can carry this cohesive and modern look throughout your home.

The launch of the line will be supported with a national advertising campaign and social media activities. Sears.ca/styleathome will also feature four 'How To' videos where McLaughlin shares her tips on topics such as 'How to select the best pillow' or 'Tricks for accessorizing a bathroom".

About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 181 corporate stores, 234 Hometown stores, over 1,400 catalogue and online merchandise pick-up locations, 97 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

About Style at Home
Style at Home is Canada's #1 subscribed to home décor magazine* published by TC Media. TC Media is Canada's leading provider of media and marketing activation solutions, employing over 3,500 people, TC Media reaches 24 million consumers in Canada through its integrated multiplatform offering that includes print and digital media, the production of magazines, newspapers, books and custom content, mass and personalized marketing, interactive and mobile applications, and door-to-door distribution.

TC Media is a division of Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), which has over 9,000 employees in Canada and the United States, and revenues of C$2.1 billion in 2013. *#1 subscribed-to home décor magazine (AAM Spring 2013)
www.styleathome.com
www.tc.tc

About Springs Global
Springs Global is a leading decorative home furnishings company offering cutting-edge retail concepts and the most compelling consumer experience through innovative design, products and marketing.  Originally founded in 1887, operations now span Canada, the United States, Brazil, Mexico, China and India. Springs Global provides efficient supply chain logistics and global options to all of our retail partners. 
www.springs.com

SOURCE Sears Canada Inc.

For further information:

Contact for Media: 

Patricia Budd
Sears Canada
416.941.2783
patricia.budd@sears.ca  

Erin Quinn
Style at Home
416.227.8249
erin.quinn@tc.tc

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