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Press release from CNW Group

Atlantic Superstores® in Nova Scotia Kick Off The Extra Helping? Spring Food Drive

Wednesday, April 02, 2014

Atlantic Superstores® in Nova Scotia Kick Off The Extra Helping? Spring Food Drive

11:16 EDT Wednesday, April 02, 2014

Atlantic Superstore ® locations continue to support FEED NOVA SCOTIA and local food banks to help fight hunger across the province

HALIFAX, April 2, 2014 /CNW/ - Today Atlantic Superstore ® locations announced their Extra Helping™ Spring Food Drive which runs from Thursday, April 3 to Thursday, April 24. Food banks provide our neighbours in need with food essentials. To help address the need for donations, Atlantic Superstore ®, SaveEasy ® and nofrills ® stores across the province are calling on Nova Scotians to donate non-perishable food items and funds at checkout.

"As Canada's largest food retailer, we believe we have a responsibility to help in the fight against hunger in Nova Scotia," says Mark Boudreau, director, Corporate Affairs (Atlantic Canada), Loblaw Companies Limited. "We are active in the communities in which we operate, and with the generous support of our local customers and store colleagues, this is just one way we can make a real difference for those in need."

According to FEED NOVA SCOTIA an estimated 21,760 Nova Scotians rely on a food bank in an average month. Thirty-two per cent of these are children.

"Hunger is a year round reality for far too many families," says Dianne Swinemar, executive director, FEED NOVA SCOTIA. "The Spring Extra Helping™ Food Drive helps us replenish our stock and, together with our over 150 member agencies, fight hunger in communities across Nova Scotia. Adding just one item to the food donation bin or a few extra dollars to your grocery bill makes a big difference to local families in need."

What should customers add to their shopping list? According to FEED NOVA SCOTIA much needed non-perishable items include canned vegetables, fruit, meat and fish; flour and sugar; pasta; peanut butter; baked beans; canned or powdered milk; soups and stews; and breakfast cereal.

One hundred per cent of food donations and 85 per cent of cash donations will go directly to local food banks within each participating store's community, while the remaining 15 per cent of donated cash will support provincial food bank programs. Thanks to the support and generosity of customers, in 2013, the Extra Helping™ Food Drive raised more than $1.9 million in funds and over 1.5 million pounds of food for food banks across the country.  Loblaw Companies Limited and its banner stores hope to raise $1.8 million and 1.8 million pounds of food in 2014.

Loblaw grocery stores have a long history of supporting food banks in their local communities. In 2009, the Company rebranded its efforts under the Extra Helping™ Food Drive, a bi-annual, national campaign to reduce hunger. Since then Loblaw stores have raised more than $7.5 million and more than 7.8 million pounds of food. In addition, through annual corporate donations, Loblaw Companies has contributed $1.37 million to date to Food Banks Canada in support of their National Food Sharing Program.

Loblaw corporate and franchised stores participating in the campaign operate under the following corporate and franchise banners: Loblaws ®, Fortinos® , Zehrs Markets ®, Your Independent Grocer® , valu-mart® , nofrills® , Extra Foods ®, Dominion® (Newfoundland and Labrador), SaveEasy ®, Provigo® , Maxi ®, Maxi & Cie ®, select Wholesale Club™stores, Club EntrepôtMC, Atlantic Superstore ® and Real Canadian Superstore ® and select Shop Easy Foods ® and Super Valu ® stores.

About FEED NOVA SCOTIA

FEED NOVA SCOTIA is a registered charitable organization whose mission is to alleviate the effects of poverty on Nova Scotians. The organization plays a key role in feeding hungry people by collecting and distributing more than two million kilograms of donated food each year (valued at over $12 million) to a network of over 150 food banks, shelters and meal programs across the province. FEED NOVA SCOTIA is also actively engaged with research, awareness and advocacy-related initiatives that seek to address the root causes of hunger and poverty.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart and Pharmaprix locations and more than 500 Loblaw locations; no-fee banking with PC Financial; affordable Joe Fresh fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

SOURCE Loblaw Companies Limited

For further information:

For more information please contact pr@loblaw.ca / (905) 459-2500 or

Margaret Poole
Poole Communications
(902) 443-1410
poolecom@ns.sympatico.ca

Dianne Swinemar
FEED NOVA SCOTIA
902-457-1900
dswinemar@feednovascotia.ca

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