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Press release from CNW Group

Iowa Lottery Awards Pollard Banknote's Subsidiary, American Games, New Contract for Pull-tab Tickets

Thursday, May 29, 2014

Iowa Lottery Awards Pollard Banknote's Subsidiary, American Games, New Contract for Pull-tab Tickets

11:29 EDT Thursday, May 29, 2014

COUNCIL BLUFFS, IA, May 29, 2014 /CNW/ -American Games, a subsidiary of Pollard Banknote Limited (TSX: PBL), is pleased to announce that it has been chosen to continue as the Iowa Lottery's supplier of pull-tab tickets and related services. Beginning April 2014, this new one-year contract provides the Lottery the option of exercising three additional one-year extensions. The contract value, including extensions, is estimated at $2.1 million (USD).

This contract award builds upon the 27-year partnership between American Games and the Iowa Lottery. Over this period, American Games has produced hundreds of pull-tab games for the Lottery. As well, Pollard Banknote also supplies the Iowa Lottery with instant scratch tickets, including some of the company's patented and specialty products, such as Scratch FX® and the Lottery's award-winning Game Book, a Pollard PlayBook® product.

"American Games is thrilled to continue its relationship with the Iowa Lottery," said Steven Fingold, Vice President, Sales, American Games. "In 1987, American Games began developing pull-tab games as a new product for the Iowa Lottery. Since that time, we have enjoyed an uninterrupted working relationship with the Lottery and feel a sense of accomplishment in playing a major role in the development of its pull-tab product line. To date, we have delivered well over a billion tickets to the Iowa Lottery; a number that will continue to climb."

"We're happy to be working with American Games, an Iowa-based business, as our pull-tab printer," said Larry Loss, Executive Vice President, Iowa Lottery. "American Games has played an important role in the development of the Iowa Lottery's pull-tab business with entertaining products that offer our players great value. Having worked with us since the product line's beginning, American Games continues to offer market knowledge that can be leveraged to raise more funds for good causes in the state."

Since its inception in 1985, the Iowa Lottery has raised more than $1.5 billion for state programs that benefit all Iowans. Today, lottery proceeds are allocated to three main causes: support for veterans, help for a variety of significant projects through the state General Fund, and backing for the Vision Iowa program, which was implemented to create tourism destinations and community attractions, and build and repair schools.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE Pollard Banknote Limited

For further information:

Doug Pollard 
Co-Chief Executive Officer 
Telephone: (204) 474-2323 
E-mail: dpollard@pbl.ca 

John Pollard
Co-Chief Executive Officer
Telephone: (204) 474-2323
E-mail: jpollard@pbl.ca

Rob Rose 
Chief Financial Officer 
Telephone: (204) 474-2323 
E-mail: rrose@pbl.ca

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