Press release from GlobeNewswire (a Nasdaq OMX company)
KBM Group Announces BrandSnap(SM) Social Engagement Measurement Platform
Tuesday, October 01, 2013
KBM Group Announces BrandSnap(SM) Social Engagement Measurement Platform06:22 EDT Tuesday, October 01, 2013
Richardson, TX, Oct. 1, 2013 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, announces BrandSnap, a social engagement measurement and insights platform that links to Y&R's Brand Asset Valuator and four major social networking platforms to capture snapshots of immediate brand performance. BrandSnap also charts trends in brand momentum over time as well as against competing brands so that social media content and strategy can be optimized.
Connecting traditional and digital data, the combination of BrandSnap's timely, high-velocity social media and the long-term, in-depth brand data of Y&R's BAV provides valuable insights including which brands are gaining or losing momentum, what brand social media tactics and strategies are working or not working, and the overall impact of a brand's social performance on brand perception and loyalty.
The new platform tracks daily reach and engagement across Facebook, Twitter, YouTube and Pinterest for 1,500 leading brands. In addition to capturing quantitative reach and engagement data, BrandSnap also ingests published content, which it prioritizes based on algorithms designed to assess magnitude of impact, and curates accordingly. The resulting view of brand health allows companies to strategically guide their brand presence based on quantified (what) and qualified (why) assessment of real time in-market activity.
Slavi Samardzija, Chief Analytics Officer of KBM Group and Wunderman, says, "BrandSnap links foundational BAV data with fast digital data so that our clients can get objective information to evaluate and improve social media performance. Companies can benefit not only from performance insights but also from BrandSnap as a research resource that can grow over time as more data is compiled and we make more interpretations of the data."
The platform uses sophisticated information visualization technologies to enhance illustration of quantitative differences in brand performance and make nuances easy to distinguish.
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 36 offices in 22 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.
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