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The Office for National Statistics (ONS) Leverages GovDelivery Network to Reach and Engage More People
Monday, October 28, 2013
The Office for National Statistics (ONS) Leverages GovDelivery Network to Reach and Engage More People02:00 EDT Monday, October 28, 2013
LONDON, Oct. 28, 2013 (GLOBE NEWSWIRE) -- GovDelivery announced that the Office for National Statistics (ONS) has reported outstanding subscriber growth and engagement after implementing GovDelivery's digital communications platform and connecting to the GovDelivery Network. Facing challenges in attracting new stakeholders, the ONS implemented the GovDelivery platform to drive awareness of the statistics it produces to stakeholders throughout the UK.
Initially using a private sector email alerting company, ONS was not satisfied with the results of its outreach efforts. ONS then turned to GovDelivery, which offered dramatic referral power through its Network as well as proven best practices in audience building. Halfway through its six-month pilot, ONS has already increased its following by over 500%, growing its audience from 1,000 to more than 5,500 subscribers.
"We engaged GovDelivery to help us get more stakeholders to sign up for alerts," said Robert Chambers, Digital Content Manager, ONS. "In just a short time, the GovDelivery Network has become invaluable in helping us build a following, which is critical to our success. The more subscribers we have, the more we will increase awareness of our outputs and traffic to the website, which goes a long way in managing our reputation. GovDelivery has proven to be an excellent partner in helping us achieve our goals."
The GovDelivery Network currently connects more than 60 local and central government authorities, and with more than 2.5 million UK subscribers connecting to government through GovDelivery, access to the Network boosts an organisation's outreach dramatically.
"As we saw the subscriber numbers grow almost instantaneously, we knew that the GovDelivery platform could easily help us achieve the outreach we wanted. With the Network, we could gain subscribers without doing anything. We quickly moved forward to secure a full contract even before our six-month pilot ended," noted Alison Davies, Web Analytics Manager and GovDelivery administrator, ONS.
"We congratulate ONS on its commitment to connecting with stakeholders and the outstanding results it has achieved to date in growing its audience," said Dave Worsell, Director of Government Solutions at GovDelivery. "We're proud to continue to help government agencies leverage the power of digital communications to reach more people, more effectively and efficiently than ever before."
To learn more about how ONS is realising excellent results through the GovDelivery Network, read the full success story at http://govdelivery.co.uk/pdfs/SS_ONS_UK.pdf.
About the Office for National Statistics (ONS)
The Office for National Statistics (ONS) is the United Kingdom's largest independent producer of official statistics and the recognised national statistical institute of the UK. ONS plays leading role in the development of national and international good practice in the production of official statistics. ONS works with customers, large and small, to fully understand their needs and keep pace with changing demands. ONS also strives to be widely respected for informing debate and improving decision-making through high-quality, easy-to-use statistics and analyses on the UK's economy and society. For more on ONS, visit www.ons.gov.uk.
GovDelivery, the leading provider of public sector cloud-based communication solutions, provides a massively scalable communications ecosystem that transforms the way public sector organisations, of all sizes, attract, inform, and engage stakeholders. More than 1,000 government entities, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom and Europe, use GovDelivery solutions to optimise their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit www.govdelivery.co.uk.
CONTACT: Mary Yang Sr. Communications Manager +1-651-726-7317 Mary.Yang@govdelivery.com