The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from GlobeNewswire (a Nasdaq OMX company)

CTC Becomes Leader in Prime-Time Due to Molodezhka Series

Monday, December 16, 2013

CTC Becomes Leader in Prime-Time Due to Molodezhka Series

05:30 EST Monday, December 16, 2013

MOSCOW, Dec. 16, 2013 (GLOBE NEWSWIRE) -- On December 12, CTC channel aired the final episode of its key fall season premiere - Molodezhka (Youth Hockey League) series. The episode was watched by 23% of the Russian viewers in the 10-45 demographic. The average target audience share of the overall series (aired from October 7 through December 12) reached 16.2%, making CTC the most watched broadcaster in Russia in late night prime time. The target audience share of the channel's 9pm slot was up 26% due to Molodezhka.

According to TNS Gallup Media, Molodezhka was in TOP 4 most popular Russian television series among the viewers over 18 years of age.

The series accounts for approximately 600,000 online video views daily on the CTC Media digital platforms, including, and Molodezhka mobile app. Almost half of the users in November specifically came to the website for the Molodezhka content (15 million page views). Mobile app of the show attracts over 50,000 views per day and has over 200,000 installs, while Molodezhka group in the Russian social network has over 700,000 users.

Viacheslav Murugov, Chief Content Officer of CTC Media, Head of CTC Channel: "Molodezhka is a hallmark project for CTC Media. The show became one of the most popular series produced in Russia in the past few years – its final episode was watched by every fourth viewer in the country. Molodezhka is a doubtless proof that we can produce hits which unite the whole family in front of a TV screen.  

"Due to Molodezhka we managed to monetize our unique entertainment content not just on television but also through other platforms – we have published a book together with Eksmo publishing house, started our promising licensing/merchandising partnership with and have achieved a great success in digital. At least 25% of the users that downloaded the Molodezhka app to their smartphones interacted with it every day.

"Molodezhka managed to spread interest and passion for hockey and sports in general among thousands of young people throughout the whole Russia. We are glad that the viewers have appreciated Molodezhka, which has become our most successful project in 2013."

About CTC Media, Inc.

CTC Media is a leading Russian independent media company, with operations throughout Russia and elsewhere in the CIS. It operates three free-to-air television networks in Russia – CTC, Domashny and PERETZ – as well as Channel 31 in Kazakhstan with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Europe, Central Asia, Armenia, Georgia, Azerbaijan, the Middle East and Kyrgyzstan. PERETZ is also available in Belarus. CTC Media has a number of digital entertainment media assets:,,, The Company's common stock is traded on the NASDAQ Global Select Market under the symbol "CTCM."  For more information on CTC Media, please visit

CONTACT: Ekaterina Ostrova
Tel: + 7 495 783 3650

CTC Media, Inc. Logo

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail App

    The New Globe and Mail App for iPhone®, iPad® and Apple Watch download

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Secure Service
Customer Service
Advertising Privacy
Globe Recognition
Mobile Apps
Other Sections