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Press release from PR Newswire

U.S. Bank Names BSSP General Market Agency of Record Following National Creative Review

Friday, August 16, 2013

U.S. Bank Names BSSP General Market Agency of Record Following National Creative Review

10:15 EDT Friday, August 16, 2013

SAUSALITO, Calif., Aug. 16, 2013 /PRNewswire/ -- U.S. Bank, lead bank of U.S. Bancorp (NYSE: USB), the 5th largest commercial bank in the United States, has selected Butler, Shine, Stern & Partners (BSSP), to be its advertising agency  for the U.S. general market following a review of several undisclosed agencies.   The review was managed by Blamer Partnership.

BSSP will work with U.S. Bank to develop integrated marketing communications programs to support its comprehensive line of banking and financial services products. The Kaplan Thaler Group had been U.S. Bank's previous agency.

"U.S. Bank has an amazing record of success and a great reputation," said Greg Stern, CEO of BSSP. "We're excited for the opportunity to support its growth plans by telling the impressive story behind the bank, and supporting its range of banking products and services."

Based in Minneapolis, MN, U.S. Bancorp operates 3,087 banking offices in 25 states and 5,032 ATMs. 

"Our goal was to find a collaborative, creative agency that would deliver innovative ideas for our brand advertising and digital communications," said Jennifer Powell, CMO at U.S. Bank. "BSSP emerged as the passionate, strategic, creative company we were seeking. They are an ideal agency partner."

About Butler, Shine, Stern & Partners

BSSP (www.bssp.com) is a full-service marketing communications agency based in Sausalito, CA, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, brand identity, design and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast and is known for providing highly creative, fully accountable marketing solutions to a broad array of marketers including Priceline, MINI Cooper, Columbia Sportswear, Sorel, Coca-Cola's ZICO, YP.com, Isis Mobile Payments, Greyhound, El Pollo Loco, Google, Mission Foods and SFJAZZ. In 2010, Adweek named BSSP "Best Small Agency of the Decade." Outside magazine also named BSSP "One of the Top 50 Places to Work in America" in 2011 and 2012. In 2012, Forbes.com named BSSP  "One of the Top 10 Agencies in the Country." 

About U.S. Bancorp

U.S. Bancorp (NYSE: USB), with $353 billion in assets as of June 30, 2013, is the parent company of U.S. Bank, the 5th largest commercial bank in the United States. Celebrating its 150th anniversary this year, the company operates 3,087 banking offices in 25 states and 5,032 ATM and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Contact:  Toni Lee, 203-761-1292 (land), 203-246-7524 (mobile) tlcomm@optonline.net

Teri Charest, U.S. Bank Corporate Public Relations, 612-303-0732, teri.charest@usbank.com

SOURCE Butler, Shine, Stern & Partners

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