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Press release from PR Newswire

Johnnie Walker Introduces Johnnie Walker Platinum Label® Its U.S. Portfolio Bringing a Tradition of Private Blends Stateside in August

Tuesday, August 20, 2013

Johnnie Walker Introduces Johnnie Walker Platinum Label® Its U.S. Portfolio Bringing a Tradition of Private Blends Stateside in August

10:30 EDT Tuesday, August 20, 2013

NEW YORK, Aug. 20, 2013 /PRNewswire/ -- Johnnie Walker announces its next step in the art of blending with the release of Johnnie Walker Platinum Label® blended Scotch whisky.  Inspired by a Walker family custom to craft exclusive Scotch whisky blends for private gatherings that were never sold, Platinum Label is the most perfectly crafted 18-year-old blended Scotch whisky John Walker & Sons has ever made and will now be available in the United States this August.

(Photo:  http://photos.prnewswire.com/prnh/20130820/NY66317)

Like the rare and precious metal for which it's named, Johnnie Walker Platinum Label is rich and refined ? delivering the depth and complexity expected from a full flavored Johnnie Walker blend. Crafted from single malt and grain whiskies, each matured for a minimum of eighteen years, Johnnie Walker Platinum Label is a complex, delicate, smoky blend harboring deep layers of flavor that perfectly balance the diverse character of the distilleries from which it came and the wooden casks in which it has rested.

"Since the days of John Walker, private blends have played an important role in the House of Walker. It's the smaller, exclusive settings and experiences that often produce the best memories," said Master Blender Jim Beveridge. "We blended Johnnie Walker Platinum Label as a whisky to be enjoyed responsibly during those treasured moments."

Master Blender Jim Beveridge draws the whiskies in this blend from a limited number of casks, carefully selected from only twenty to twenty-five distilleries due to their exceptional character.  Johnnie Walker Platinum Label is a skillful blend of style and substance artfully crafted by Beveridge.  

The recommended serve for Johnnie Walker Platinum Label is neat or with a few drops of distilled water.  The water unlocks the richness of the preciously crafted 18-year old whisky and releases a drange of aromas from tart tangerines to woody almonds and creates a deeply satisfying tangy and fruitful flavor profile.

"Johnnie Walker Platinum Label is the brand's biggest product launch since the introduction of Blue Label," said Brian Radics, Director of Scotch Whisky, Diageo. "It has been received extremely well globally.  The quality of the liquid and the flavor of the whisky will continue to bolster our position as the world's leading Scotch whisky brand."

Johnnie Walker Platinum Label will be available nationwide this August with a suggested retail price of $110. For more information, please visit http://www.johnniewalker.com/en-us/platinum/. 

Johnnie Walker reminds you to please drink responsibly.

About Johnnie Walker®: Johnnie Walker is the world's number-one selling Scotch Whisky brand, representing the concept of personal progress for the many people who enjoy it in more than 200 countries worldwide, just as it did to John Walker, who founded the business in 1820. A combination of consumer insight, determination and commercial astuteness enabled three pioneering generations of Walkers to grow a small grocery store into an international Scotch whisky business selling stylish, globally recognized brands that today define the Scotch whisky category.

About Diageo ? Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J?B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

©2013 IMPORTED BY DIAGEO, NORWALK, CT.

SOURCE Johnnie Walker

For further information: Erin Jevis, Hunter Public Relations, 212 679-6600, EJevis@hunterpr.com; or Jim Sias, Diageo, 646 223-2305, Jim.Sias@diageo.com

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