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Press release from PR Newswire

LeapFrog's LeapPad? Ultra Tablet Honored On The 2013 "Most Wanted" Holiday List

Thursday, September 26, 2013

LeapFrog's LeapPad? Ultra Tablet Honored On The 2013 "Most Wanted" Holiday List

12:28 EDT Thursday, September 26, 2013

LeapPad? Ultra selected by industry experts as one of the top kids' holiday items

EMERYVILLE, Calif., Sept. 26, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children's learning tablets, today announced that LeapPad? Ultra was honored by as a "Most Wanted" holiday toy. The esteemed "Most Wanted" list predicts the most in-demand toys for the 2013 holiday season. LeapPad Ultra is the ultimate learning tablet for kids, bringing together a kid-tough design with the perfect combination of learning and fun through a library of more than 800 entertaining and engaging content experiences that have been designed or approved by LeapFrog's learning experts.


"We are extremely honored to have our popular LeapPad Ultra tablet recognized by the highly respected industry experts," said John Barbour, chief executive officer at LeapFrog. "The 'Most Wanted' holiday list is an extremely influential guide for parents, and we have had the privilege of having a top item on the list for six consecutive years. LeapPad Ultra is the absolute best option for parents looking to provide their children with a tablet experience that is safe, fun and educational."

The team of experts and toy industry veterans select toys based on their value, longevity and entertainment features. LeapPad Ultra rose to the top as a top toy this year among hundreds of submissions.

"We are thrilled to recognize LeapFrog's LeapPad Ultra as a top toy in this year's prestigious 'Most Wanted' list," said Jim Silver, CEO/editor in chief at "LeapPad Ultra's new features exceeded our experts' expectations. Like LeapFrog, we believe kids learn best when they are having fun and LeapPad Ultra is an amazing addition to LeapFrog's award-winning family of tablets. LeapFrog's LeapPad tablets were in high demand the last two holiday seasons and we expect the same with LeapPad Ultra. Parents wanting to get this tablet for their child this holiday should get one early."

The new LeapPad Ultra combines learning and fun with LeapFrog's extensive library of more than 800 interactive educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog's highly experienced team of learning experts. Unique to LeapPad Ultra, the seven-inch high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. LeapPad Ultra also features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.

LeapPad Ultra's peer-to-peer technology showcases new educational gaming innovations such as multiplayer fast-action gameplay that auto-adjusts to each player's learning level. In addition, LeapPad Ultra features a kid-safe web content experience, LeapSearch?, created in partnership with Zui?, a leading children's browser developer. LeapSearch is kid-ready out of the box and delivers an experience that parents can trust.

World-Class Learning LibraryThe LeapPad Ultra content library features more than 800 world-class games, apps, eBooks, videos, music and more that have been designed or approved by LeapFrog's learning experts, and is available in the LeapFrog App Center for LeapPad Ultra. LeapFrog's robust learning library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content.

AvailabilityLeapPad Ultra is available at MSRP $149.99 and is recommended for children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad Ultra is now available at, online and at major retailers. For more information, visit 

About LeapFrogLeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at  


Monica Ma

LeapFrog PR


Kathryn Green

LeapFrog PR


SOURCE LeapFrog Enterprises, Inc.

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