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Press release from PR Newswire

Pretty in Pink -- Vicks® Launches Three New Humidifiers, Including New Colors

Thursday, October 03, 2013

Pretty in Pink -- Vicks® Launches Three New Humidifiers, Including New Colors

09:37 EDT Thursday, October 03, 2013

Adding moisture to the air helps soothe cold and cough symptoms for kids and adults

SOUTHBOROUGH, Mass., Oct. 3, 2013 /PRNewswire/ -- Humidifiers help provide temporary relief from cough and congestion, counteract the effects of harsh, dry air, and can bring temporary relief to dry skin, stuffy noses, and chapped lips ? the three most irritating wintertime ailments, according to a new survey of U.S. moms, conducted by the makers of Vicks humidifiers. Just in time for cold and flu season, Vicks has launched three new humidifiers for families: the Vicks FilterFree Cool Mist Humidifier, the Vicks Warm Mist Humidifier, and the Vicks Starry Night Cool Moisture Humidifier now in pink!

The American Academy of Pediatrics recommends using a cool mist humidifier, such as the Vicks FilterFree Cool Mist Humidifier or Vicks Starry Night, in nurseries and children's bedrooms during the winter months. Warm mist humidifiers, however, are an ideal option if you're looking for 95% bacteria-free water and the ability to use Vicks Vaposteam® for added comfort through soothing vapors.  Both warm and cool mist humidifiers are effective at raising home relative humidity levels to the 40-60% range, which studies have shown can reduce influenza survival in the air and on commonly-touched surfaces like sink faucets, door handles, and countertops. 

New Vicks humidifiers for fall / winter 2013 include:

  • Vicks FilterFree Cool Mist Humidifier (V4600) ? Children and adults alike can now experience relief from cold and cough symptoms through the use of a humidifier that requires no filter! Offering hassle-free maintenance and operation, the new Vicks FilterFree Cool Mist Humidifier is convenient to use, easy-to-clean, ultra-quiet and offers a 1.2 gallon tank which can run for up to 30 hours between fillings. The unit's rubber feet take the worry out of scratching delicate surfaces.
  • Vicks Warm Mist Humidifier (V750) ? Featuring a soft glow nightlight and automatic shut-off for added safety, the new Vicks Warm Mist Humidifier heats water to produce a 95% bacteria-free steam vapor, releasing moist, warm air for fast, soothing relief from pesky cold and flu symptoms affecting airways and nasal passages.
  • Pink Vicks Starry Night Cool Moisture Humidifier (V3700M-V) ? Also available in purple, green, blue ? and now pink ? the Vicks Starry Night Humidifier is ideal for use in nurseries and children's bedrooms. The humidifier releases cool moisture into the air and projects a multicolor changing, star-filled night's sky on walls and the ceiling through the unit's built-in, independently controlled projector. Best used in medium-sized rooms, this model runs for up to 24 hours on a 1 gallon tank and features multiple output settings and quiet operation.

For added, non-medicated comfort, all three models work with Vicks Soothing Vapors VapoPads, available in original Vicks menthol and Sleepy Time lavender and rosemary scents.

For more information on product features, pricing, and where to purchase Vicks humidifiers, visit ColdandFluShop.com.

About KazA world leader in high quality healthcare and home environment products, Kaz is a state of the art, dynamically-managed, global leader in healthcare devices, home comfort and water filtration products that operates in over 65 countries on six continents.  The branded product portfolio includes PUR Water Filtration, Vicks Thermometers and Humidifiers, Honeywell Humidifiers, Heaters, Fans and Air Cleaners, Braun Thermometers, SoftHeat Heating Pads, SmartTemp Hot/Cold Packs, and more. Kaz USA, Inc is a wholly owned subsidiary of Helen of Troy Limited (NASDAQ: HELE). For more information about Helen of Troy Limited, please visit www.hotus.com. For information on other quality products for home health, home comfort, water filtration and insect control visit www.kaz.com.

Vicks is a registered trademark of The Procter & Gamble Co. Vicks humidifiers are distributed by Kaz USA, Inc under license from The Procter & Gamble Company, Cincinnati, OH USA. 

VapoSteam is a registered trademark of The Procter & Gamble Co.

SOURCE Kaz

For further information: Liz Jannarone, 360 Public Relations, (617) 585-5762, ljannarone@360pr.com

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