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Press release from PR Newswire

Baileys® Vanilla Cinnamon Irish Cream Launches Stylish Shots On The Go Pop-Up Photo Booths

Thursday, October 17, 2013

Baileys® Vanilla Cinnamon Irish Cream Launches Stylish Shots On The Go Pop-Up Photo Booths

13:25 EDT Thursday, October 17, 2013

Bringing Glamour to the Streets of New York for Modern Women on the Go

NEW YORK, Oct. 17, 2013 /PRNewswire/ -- To celebrate the launch of Baileys Vanilla Cinnamon, the newest addition to the Baileys® Irish Cream collection, we're taking to the streets of New York City to host pop-up photo booths giving ladies the chance to take their own "Stylish Shots on the Go!" Inspired by our new signature drink, the Glamour Shot, the photo booths are answering the call of women everywhere, "Can someone take our picture?" To ensure that no tresses fall flat and no flyaways are forever caught on film, guests will enjoy complimentary hair touch-ups from DreamDry stylists so each pony, braid and pinup is perfectly coiffed.

(Photo: http://photos.prnewswire.com/prnh/20131017/NY99564-a)

(Logo: http://photos.prnewswire.com/prnh/20131017/NY99564LOGO-b)

To create the Glamour Shot drink at home for a truly glam Girl's Night In, combine one ounce of Baileys Vanilla Cinnamon Irish Cream and half an ounce of Goldschläger® Cinnamon Schnapps to a shaker filled with ice and shake vigorously. Strain into a chilled shot glass rimmed with edible gold flakes to prepare the most stylish shot of the evening and delight your girlfriends with your divine hostess skills!

You can spot the Baileys "Stylish Shots on the Go" photo booths at the hottest intersection in the Meatpacking District ? 14th Street, 9th Ave and Hudson Street ? on Friday, October 18th, Saturday, October 19th, Friday, October 25th, and Saturday, October 26th from 8:00 PM to 1:00 AM. In order to celebrate the newest liqueur and give back to the community, Baileys has partnered with Young Executives for Success (Y.E.S!), a volunteer branch of Dress for Success that provides its members with volunteer, fundraising and networking opportunities to champion the mission of Dress for Success. Dress for Success is a non-profit organization that provides interview attire and career development tools to low-income women in more than 125 cities in 15 countries.

"Baileys Vanilla Cinnamon is such a fabulous addition to the existing Baileys Irish Cream collection and we're so excited to showcase that with the Stylish Shots on the Go photo booth," said Stephanie Jacoby, Director, Liqueurs Portfolio. "Through our partnerships with DreamDry and Y.E.S!, we hope to bring a touch of style and sense of philanthropy to the streets of New York by donating $1 for each photo taken to Y.E.S!, up to $5,000. As always, Baileys encourages everyone to stay stylish by celebrating responsibly and always designating a driver for the evening if you're out with your girlfriends."

The new liqueur is a modern twist on the classic Irish Cream, which blends fine Madagascar vanilla and cinnamon for a unique Baileys taste experience. Baileys Vanilla Cinnamon joins Baileys Original Irish Cream, Baileys with a hint of Hazelnut, Baileys with a hint of Caramel, and Baileys with a hint of Coffee, as a proud product of the Baileys Irish Cream Liqueur portfolio. Baileys Vanilla Cinnamon is now available nationwide wherever spirits-based beverages are sold for a suggested retail price of $21 for a 750 ml bottle. For more information on Baileys Vanilla Cinnamon please visit the Baileys Fan Page on Facebook at www.facebook.com/BaileysUS or www.Baileys.com.

About Baileys® Irish Cream Liqueur:Baileys launched in Ireland in 1974.  It is now available in 180 markets worldwide and is the number one selling liqueur in the world.  Baileys is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world.  Owned by Diageo plc, Baileys Irish Cream Liqueur contents are a blend of Irish whiskey, fresh double cream and other fine ingredients. For more information on the Baileys brand, please visit us at www.BAILEYS.com.

About Diageo:Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

STAY STYLISH. DRINK RESPONSIBLY.BAILEYS Irish Cream Liqueur. 17% Alc/Vol. ©2013 R & A Bailey & Co. Imported by Paddington, Ltd., Norwalk, CT.

SOURCE Baileys(R) Vanilla Cinnamon Irish Cream

For further information: Hunter Public Relations, Lauren Coombs, lcoombs@hunterpr.com, 212.679.6600

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