The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from PR Newswire

Digital Air Strike Announces Industry First: Customer Verified Reviews Integration with Cars.com

Monday, October 21, 2013

Digital Air Strike Announces Industry First: Customer Verified Reviews Integration with Cars.com

08:00 EDT Monday, October 21, 2013

SUNNYVALE, Calif., Oct. 21, 2013 /PRNewswire/ -- Digital Air Strike, the nation's leading automotive social media, online reputation and lead-response company, today announced a new partnership with Cars.com, the premier online resource for buying and selling new and used cars.

Digital Air Strike has built the industry's first direct customer survey integration process that allows car buyers and service customers to turn their dealership survey feedback into a Dealer Review on Cars.com, all without leaving the Digital Air Strike survey environment. The seamless new feature is a turnkey way for dealerships to leverage familiar customer touch points to build review volume on Cars.com, one of the top review platforms consumers turn to when selecting a dealership, as ranked by car buyers in the 2013 Automotive Social Media Trends Study.

This integration is available exclusively through Digital Air Strike's newly released Review Surge 3.0 product. This solution automatically generates a survey after a patron buys or services a vehicle at the dealership. The dealership's Dealer Management System (DMS) triggers a survey with the option of seamlessly leaving feedback on Cars.com within 24 hours of each customer transaction, thus making the reviews generated "verified customer reviews".

For dealerships, this new product will help increase the number and frequency of reviews on Cars.com, providing a more robust view of their overall sales and service experience.  For dealership customers, the integration provides an easy, automated way to share their experience on Cars.com, informing future customers about what they can expect if they choose to visit the dealership for sales or service.

Supporting Quotes

"We are very pleased to be partnering with Cars.com," said Alexi Venneri, Co-founder and Chief Executive Officer at Digital Air Strike, "Digital Air Strike is the first social media company to have this deep integration with an online review platform, and we have already seen positive results for our clients and consumers alike."

"We pride ourselves on making it easy for shoppers to leave reviews on our site, which has contributed to how quickly review volume has grown ? in just over two years, we've generated over 280,000 Dealer Reviews on our site," said Kit Read, Cars.com Product Manager.  "In the context of the dealership's follow-up process, this integration aims to eliminate steps for customers while maintaining both the quality and value of the Dealer Review shared."

About Digital Air Strike

Digital Air Strike provides the industry's most complete automotive social media and digital marketing solution and is a recognized leader in the industry. The company has been named one of the Top 10 Most Interesting and Innovative Automotive Companies of 2013 and has been given the 2013 Dealers Choice Award for Reputation Management.

Digital Air Strike has developed a turnkey program that includes fully managing social media sites, online reputation, and digital lead responses for dealerships nationwide. The company offers multiple tiers of service, ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Working with the top OEM's and dealer groups in the industry, Digital Air Strike has a proven track record of helping automotive dealers, dealership groups, and manufacturers engage with more consumers while delivering increased website traffic. Additional information is available at www.digitalairstrike.com and www.facebook.com/digitalairstrike.com.

About Cars.comCars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools. Cars.com put millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

SOURCE Digital Air Strike

For further information: Tracey Reyes, tracey@digitalairstrike.com, 631-365-9549

Products
  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

GlobeLink.ca

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Customer Service
Globe Recognition
Mobile Apps
NEWS APP
INVESTING APP
Other Sections