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Press release from PR Newswire

Free Doughnuts To First 100 at Krispy Kreme Doraville Grand Opening Celebration

Wednesday, October 23, 2013

Free Doughnuts To First 100 at Krispy Kreme Doraville Grand Opening Celebration

07:00 EDT Wednesday, October 23, 2013

12am October 29th grand opening of Krispy Kreme Doraville

WINSTON-SALEM, N.C., Oct. 23, 2013 /PRNewswire/ -- At 12:00am, the morning of Tuesday, October 29, 2013, residents of Doraville, Georgia and surrounding communities are invited to a grand opening celebration of the Krispy Kreme Doughnut Factory at 5768 Buford Hwy NE Doraville, GA 30340. The first 100 guests in line will receive free doughnuts for a year and commemorative t-shirts.  Excludes drive-thru.

"We are extremely excited to bring this newly constructed and updated shop to our loyal Doraville area doughnut and coffee fans," says Cindy Bay, SVP of US Franchises and Company Stores for Krispy Kreme. 

The newly constructed, free-standing facility is an approximately 2,300 square foot location with a drive-thru.  The new Doughnut Factory will offer more than a dozen varieties of Krispy Kreme's one-of-a-kind doughnuts, including the signature hot Original Glazed®, as well as a complete menu of Krispy Kreme Chillers®, iced beverages and coffee.

Hours of operation will be Monday through Sunday, 6:00 a.m. to 11:00 p.m. Drive thru will be open 24 hours.

Doors open at 12:00am, Tuesday, October 29, 2013.

Registration will start at 6 AM the day before the store opens and will continue until 100 participants are registered, or 11:59 PM on the day before the Store opens. Visit http://krispykreme.com/midnightrules for official campout rules.

  • One free dozen Original Glazed® doughnuts every week for a year to the FIRST customer in line;
  • Customers 2 through 100 receive one free dozen Original Glazed® doughnuts every month for a year;
  • AND, the first 150 customers in line will receive a commemorative Grand Opening t-shirt.

Additional October 29 Grand Opening Day Activities Include:

  • 6am:  First 100 will receive one coffee travel mug and frequency card for special "Buy five coffees, get one small cup FREE."
  • 11am: Ribbon Cutting Ceremony.

Be among the first to see the Hot Light go on at the new Doraville, GA Shop. Download the Krispy Kreme Hot Light app www.hotlightapp.com to get Hot Light alerts and store directions from your smartphone.

Follow the grand opening activities on Facebook and live on Twitter #KrispyKremeLive.

About Krispy KremeKrispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut.  Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937.  Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds.  Today, Krispy Kreme can be found in over 785 locations in 22 countries around the world. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

For further information: Lafeea Watson, PR and Media Manager, Cell: 336-653-0152, lwatson@krispykreme.com

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