The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from PR Newswire

WPP'S GO Team Awarded Tums and Eno Global Account by GlaxoSmithKline

Monday, November 11, 2013

WPP'S GO Team Awarded Tums and Eno Global Account by GlaxoSmithKline

15:26 EST Monday, November 11, 2013

GO Team: An Alliance of Grey and Ogilvy

NEW YORK, Nov. 11, 2013 /PRNewswire/ -- WPP's GO Team, a joint alliance of Grey and Ogilvy, today announced that it has been selected by GlaxoSmithKline as global agency-of-record for antacid brands, Tums and Eno, after a review.

The GO Team will be responsible for integrated consumer communications, including television, print and digital advertising.   

Anna Humiecka, Global Marketing Director, GI Health, GlaxoSmithKline, cited the quality of the GO Team's strategic insights into the category, compelling creative ideas and the strength of the bespoke team's resources and talent as keys to the selection.

The global business will be led out of Grey New York, leveraging key Ogilvy and Grey offices internationally, to best service the combined account.  Grey was the incumbent agency-of-record for Tums and Ogilvy was the incumbent agency-of-record for Eno.

The GO Team is part of WPP Team GSK which operates across a portfolio of WPP companies working with GSK.  WPP (NASDAQ: WPPGY) is the parent company of Grey and Ogilvy.

Contact: Owen Dougherty 212-546-2551 odougherty@grey.com 

 

SOURCE Grey

Products
  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

GlobeLink.ca

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Customer Service
Globe Recognition
Mobile Apps
NEWS APP
INVESTING APP
Other Sections