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Press release from PR Newswire

Duracell Powermat Launches Wireless Smartphone Charging Pilot Program with The Coffee Bean & Tea Leaf®

Tuesday, November 12, 2013

Duracell Powermat Launches Wireless Smartphone Charging Pilot Program with The Coffee Bean & Tea Leaf®

08:00 EST Tuesday, November 12, 2013

The Wireless Power Provider and Specialty Coffee and Tea Retailer Team Up to Provide a Comprehensive Mobile Phone Charging Solution for On-The-Go Consumers

LOS ANGELES, Nov. 12, 2013 /PRNewswire/ -- Powermat Technologies today launched a pilot program with The Coffee Bean & Tea Leaf® to bring Duracell Powermat wireless phone charging to consumers in the Los Angeles area. Starting today, customers who visit select locations of The Coffee Bean & Tea Leaf® can charge their mobile phones through Duracell Powermat's innovative and user-friendly platform for free.

Customers of The Coffee Bean & Tea Leaf® in these test locations will also be the first to experience the new Duracell Powermat Powermatrix? App. Available at the iTunes Store and Google Play, the new app aids consumers in finding locations that are enabled with Power Matters Alliance (PMA) technology so they can always know how close they are to the next recharging opportunity.  The App will also enable customers to purchase Duracell Powermat accessories online.

"We're excited to bring wireless power technology to our customers," said Mel Elias, President & CEO, The Coffee Bean & Tea Leaf®. "This will be a great additional convenience for our customers; now they will be able to recharge their phones while enjoying our beverages."

"We are delighted to work with The Coffee Bean & Tea Leaf® to offer real workable wireless charging installations to their consumers," said Ran Poliakine, CEO of Powermat Technologies.  "We have a growing list of partners that are using our technology to ensure consumers are never powerless and we are thrilled to add The Coffee Bean & Tea Leaf® to the family."

The Coffee Bean & Tea Leaf® Los Angeles customers can charge most mobile phones in select stores through a range of PMA-compatible wireless offerings; including Duracell Powermat's wireless Rings, Cases or Batteries; and the free Powermatrix App. A limited supply of Duracell Powermat Ring Accessories is available for free during the pilot program at The Coffee Bean & Tea Leaf® test locations. More information on The Coffee Bean & Tea Leaf® pilot locations, Duracell Powermat, its charging accessories and the new Powermatrix App can be found at

About Powermat TechnologiesPowermat is the pioneer and leader of the wireless power industry. Enjoyed by millions of consumers worldwide, Powermat's technology was formally adopted by the PMA, and is the platform of choice for such global leaders as Duracell, General Motors and AT&T. Please find out more at

About Duracell Powermat Duracell Powermat is the joint venture between Procter & Gamble's Duracell brand and Powermat. As part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 40 years, whereas Powermat brought the wireless charging category to life with the introduction of ground-breaking products in 2009.  Together the two companies are shaping the wireless charging revolution under the Duracell Powermat brand.  The first company to address the growing power needs of consumer's in a world increasingly reliant on battery-draining smartphones, Duracell Powermat provides real-life power solutions for consumers both at-home and on-the-go.  Duracell Powermat is headed by P&G's Ron Rabinowitz. For more information, please visit

About The Coffee Bean & Tea Leaf® Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 900 stores in nearly 30 countries. For more information, visit

Contacts:        Scott Eisenstein                                            Duracell Powermat 212 297 2762

For The Coffee Bean & Tea Leaf® Meghan PatkeWagstaff Worldwide 323 871

SOURCE Duracell Powermat

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