Press release from PR Newswire
Shell V-Power® Fuels Ferrari At The Track In Austin And Beyond
Wednesday, November 13, 2013
Shell V-Power® Fuels Ferrari At The Track In Austin And Beyond07:30 EST Wednesday, November 13, 2013
The Changing Engine Technology Equation: Smaller Engines + Fuel Efficiency = Performance
Leanings from the track translate to Shell V-Power road fuel developed for consumers around the world
AUSTIN, Texas, Nov. 13, 2013 /PRNewswire/ -- Scuderia Ferrari drivers Fernando Alonso and Felipe Massa will take to the track this weekend during the second annual Formula 1? United States Grand Prix in Austin, Texas. During the technical partnership with Shell, Scuderia Ferrari has achieved 12 FIA Formula 1 Drivers' titles and 10 Constructors' titles. The Shell V-Power race fuel powering the Ferrari race car engines is closer to what everyday drivers put in their tanks than you might think.
"The technology we use to develop Shell V-Power for consumers is a direct result of our racing, or technical partnership, with Ferrari," said Elizabeth Hudson, fuel category manager at Shell Oil Products US. "We share Ferrari's competitive spirit of wanting to be the best, and apply that philosophy to our fuels, which has resulted in today's Shell V-Power Premium Gasoline, our best, most technically advanced fuel for improved vehicle performance."
It's not just the benefits of fuels development technology that the Scuderia Ferrari drivers have in common with the average American driver. The 2014 season will bring a number of exciting changes to the Formula 1 race scene that reflect what consumers may see in their own vehicles today. First, the large, stout V8 engine will be replaced by a small, powerful 1.6L V6 engine, which more closely resembles what is under the hoods of today's newer vehicles. To go with the smaller engine, there will also be a reduction in the amount of fuel permitted per race from 42 gallons to just 26.4 gallons. This means teams will need to drive smarter and more efficiently using 37 percent less fuel per race, while still requiring high performance to take the checkered flag.
Fuel efficiency and performance are top of mind for both engine designers, like Ferrari, and their drivers as Formula 1 rules prohibit refueling at pit stops during the race. Similarly, according to the U.S. Energy Information Association, evolving consumer preferences, improved technology, and economic changes are pushing the nation toward greater vehicle efficiency.
Shell is helping the Scuderia Ferrari team to tackle the changing engine technology equation: smaller engine, fuel efficiency, performance challenge. Shell has been working with Ferrari since 2009 on the 2014 1.6L V6 engine design that places a greater importance on fuels and lubricants in order to get the same level of performance the driver expects. Shell continues to use the most extreme test bed ? the race track ? to develop premium products for Shell customers around the world.
"Our technical partnership has seen the development of Shell V-Power race fuel, which is designed to provide Scuderia Ferrari with three main advantages," said Mike Evans, Shell Formula One fuels specialist. "First, give the engine more power and responsiveness through optimized formulation; second, improve fuel economy; and third, offer protection and increase the reliability of the engine."
The development of Shell fuels and lubricants is a direct result of the day-to-day technical partnership that Shell scientists have shared with the engineers and technicians of the Ferrari Formula 1 team for more than 60 years, allowing any technological advantage developed for Ferrari to be passed directly through to the motorist. To help drivers succeed at track and on the street, Shell focuses on three common priority areas: performance, efficiency and innovation ? with safety underscoring everything.
"We test the fuel up to 40 times during each race to make sure it remains within the Federation Internationale de l'Automobile specification," said Guy Lovett, Shell Technology Manager for Ferrari. "The fuels are optimized to run as close to these specification limits as possible for maximum power and efficiency. If at any time the fuel is found to be outside these limits, the Ferrari team could be disqualified, so our drive for perfection is crucial."
Ferrari is very glad for the work done through the technical partnership with Shell. For now, though, Ferrari, Austin and Americans fueling with Shell V-Power can rest assured that they are receiving the best, most technically advanced gasoline that actively cleans for better performance. It removes an average of 60% of harmful intake valve deposits left behind by low quality premium gasoline, starting with the very first tank.
It is with this cleaning power, Shell V-Power helps delivers driving performance that excites. And, now through November 25, Shell is inviting motorists to submit their photo collages illustrating the moments, locations, people and sights that make up their formula for driving excitement in the Shell V-Power "Formula for Excitement" Contest for a chance to win a once-in-a-lifetime driving experience and Shell V-Power Premium Gasoline.
For more information on Shell V-Power, visit www.shell.us/fuels. For more information about the technical partnership with Ferrari, visit www.shell.com/ferrari. For more information on the Shell V-Power Formula for Excitement Contest, visit www.shell.us/formula
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern regions are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.
Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]
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SOURCE Shell Oil Company
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