Press release from PR Newswire
Unilever Launches Project Sunlight - A New Initiative To Motivate People To Live More Sustainably
Wednesday, November 20, 2013
Unilever Launches Project Sunlight - A New Initiative To Motivate People To Live More Sustainably09:04 EST Wednesday, November 20, 2013
LONDON, Nov. 20, 2013 /PRNewswire/ -- Unilever, Ogilvy & Mather and DAVID have teamed up to launch Unilever Project Sunlight, a new initiative to motivate millions of people to adopt more sustainable lifestyles.
Project Sunlight, which launches today, on Universal Children's Day, in Brazil, India, Indonesia, the UK and the US, aims to make sustainable living desirable and achievable by inspiring people, and in particular parents, to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations.
Ogilvy & Mather Chairman and CEO Miles Young, explains: "Unilever asked us to find a new way to talk about sustainability that would make the benefits real for ordinary people. Project Sunlight is founded on the principle that even small actions can make a big difference and that together, we can create a brighter future. We are honored to be a part of such a positive and significant movement for the good of our client and our communities."
The project draws on the legacy of Unilever's founder Lord Leverhulme, who believed that he could change the world with a brand of soap he called Sunlight.
Project Sunlight will launch with a four-minute film created by DAVID Latin America and Ogilvy & Mather London at dawn on November 20th in Indonesia and then follow the sun to India, the UK, Brazil and the US. The film can be watched at www.youtube.com/ulprojectsunlight and additional information can be found at an online hub ? www.projectsunlight.com ? which brings together the social mission stories of Unilever's brands across the world, and invites consumers to get involved in doing small things that help their own families, others around the world and the planet.
To mark the launch of Project Sunlight on Universal Children's Day, Unilever will be helping 2 million children through its ongoing partnerships, providing school meals through the World Food Programme; supporting Save the Children to provide clean, safe drinking water; and improved hygiene through UNICEF.
CREDITSTitle: "Why Bring A Child into This World?"Agency: DAVID / OGILVY & MATHER Client: Unilever Brand Global ECDs: Joaquin Cubria, Ignacio Ferioli.CDs: Matias Lafalla, Ramiro Gamallo.Account lead: Jessica DaveyHead of production: Veronica BeachAccount team: Justina Lioy Lupis, Lucila Mengide, Carl Joseph Juresic, James Royce, Dane HamerProducers: Alejandro Falduti, Joaquin GuiraldesPlanning: Tom Donovan, Nazia Du Bois, Jodi ShelleyProduction house: Moxie PicturesDirector: Errol MorrisExecutive Producer: Robert Fernandez, Dawn LarenProducer: Julie Bilson AhlbergDirector of Photography: Robert ChappelProduction Designer: Steve HardieProduction Supervisor: Dina Marie Piscatelli, Charlie Henderson Mumbai Production: Firecracker FilmsExecutive Producer: Meeta Khann
POST PRODUCTIONFinal Cut EditorialEditor: JD SmythSenior Assistant Editor: Peter O'DonovanAssistant Editor: Leila Gaabi Executive Producer NY: Lauren BleiweissExecutive Producer London: Michelle CorneyProducer: Beth Fitzpatrick
The MillColourist: Fergus McCallColour Assist: Lewis Crossfield2D Artist: John ThorntonProducer: Luis Martin
Wave StudioSound Designer: Jack SedgwickProducer: Rebecca Boswell
MusicWhere is My MindWritten by Frank Black Courtesy of Universal Music PublishingPerformed by Danny Schogger
About Ogilvy & MatherOgilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the World's Most Effective Agency Network by the Effie Effectiveness Index for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
SOURCE Ogilvy & Mather