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Press release from PR Newswire

Pinnacle® Vodka And Cinnabon® Join Forces To Develop An Industry-First Vodka Innovation

Thursday, November 21, 2013

Pinnacle® Vodka And Cinnabon® Join Forces To Develop An Industry-First Vodka Innovation

09:00 EST Thursday, November 21, 2013

Pinnacle® Cinnabon® Vodka rolls into market with the indulgent flavor of Cinnabon's® Cinnamon Rolls

DEERFIELD, Ill., Nov. 21, 2013 /PRNewswire/ -- Pinnacle® Vodka, one of the leading imported premium vodka brands, together with Cinnabon, Inc., the maker of World Famous Cinnamon Rolls®, have introduced a first-ever irresistible indulgence with Pinnacle® Cinnabon® Vodka. The latest creation from Beam Inc. (NYSE: BEAM) fuses the mouthwatering flavors of Cinnabon cinnamon rolls with Pinnacle Vodka's award-winning vodka to deliver the ultimate indulgent experience.

(Logo: http://photos.prnewswire.com/prnh/20131121/NY21530LOGO-a )

(Logo: http://photos.prnewswire.com/prnh/20131121/NY21530LOGO-b )

"Cinnabon has built a brand on irresistible aroma and taste, and Pinnacle® Cinnabon® Vodka delivers that amazing flavor in a premium first-to-market vodka," said Bill Newlands, President North America, Beam Inc. "We're thrilled to partner with such a powerhouse consumer brand as Cinnabon, and we're confident this great-tasting vodka innovation will delight our consumers and bring an exciting new twist to the flavored vodka category."

Like all Pinnacle Vodka flavors, Pinnacle Cinnabon Vodka brings legal drinking age consumers a surprising, never-tried-before premium spirit they will enjoy.  Pinnacle® Cinnabon® Vodka offers lip-smacking indulgence that combines the decadent flavors of cinnamon, brown sugar and rich cream cheese frosting with hints of caramel to create a taste reminiscent of warm, freshly-baked cinnamon rolls. At 70-proof, the product is smooth, five-times distilled and can be served chilled, on the rocks or mixed in festive cocktails at any brunch or get-together.

"As a brand that continually seeks out new opportunities and channels for our fans to enjoy our world famous treats and flavors, collaborating with an industry leading brand like Pinnacle Vodka and backed by spirits leader Beam is very exciting," said Kat Cole, President of Cinnabon, Inc. "We're delighted to have our favorite cinnamon roll flavor captured so perfectly within this premium spirit."

To get an exclusive taste of Pinnacle® Cinnabon® Vodka, the I Want Pinnacle® Cinnabon® Vodka Tour will be traveling nationwide delivering special sampling, where legal, of the new innovation during various brunch and happy hour soirees. Simply follow Pinnacle Vodka's Facebook page for locations and details.

Pinnacle® Cinnabon® Vodka will be available in select markets on December 1, 2013 and nationwide on January 1, 2014 for a suggested retail price of $12.99 for a 750ml bottle.

Visit the Pinnacle Vodka Facebook recipe page for a full list of cocktail recipes blended with the new innovation:

Late Night Sip1 part Pinnacle® Cinnabon® Vodka 1/4 part DeKuyper® Buttershots® Liqueur1 part White grape juice1/4 part Pomegranate juiceHandful of toasted coconut Mix all ingredients in a punch bowl. Add toasted coconut as a float or mix in to punchServe in a rocks glass over iceBrunch Date3/4 part Pinnacle® Cinnabon® Vodka 1 part Cranberry juiceSplash of Brut champagneMix ingredients over ice shake and strain into a champagne flute. Top with champagneGarnish with boiled cranberries (boil in brown sugar, water and cinnamon)

Bottomless Buns3/4 part Pinnacle® Cinnabon® Vodka 1 part Orange juiceSplash of Club SodaPrepare in a rocks glass; stir and top with club sodaGarnish with canned or fresh peaches

To find a store or recipe, visit www.pinnaclevodka.com, "LIKE" Pinnacle Vodka on Facebook, or follow us on Twitter @PinnacleVodka.

About Pinnacle VodkaAward-winning Pinnacle Vodka is one of the leading imported premium vodka brands. Five times distilled, the smooth spirit starts with the finest wheat grain from the Brie region of France. Pinnacle Unflavored Vodka was recently recognized with the top honor for the Vodka category in the 2013 International Wine & Spirit Competition (IWSC), beating out more than 100 vodkas from all over the world in a prestigious blind taste-testing. In addition to the Unflavored base product, the Pinnacle Vodka line spans an array of fun and indulgent flavors including the brand's other most recent flavor launches?Caramel Apple, Peachberry Cobbler, Pecan Pie, Salted Caramel, along with limited editions Pumpkin Pie and Peppermint Bark. Pinnacle Vodka is owned by Beam Inc. (NYSE:BEAM).

About Beam Inc.As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

About Cinnabon, Inc.Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

 

Media Contacts:

Miranda HarperFinn Partners for Pinnacle Vodka212.715.1641miranda@finnpartners.com

Amanda ShakerBeam Inc.847.444.7699 Amanda.Shaker@beamglobal.com

Loryn FrancoCinnabon, Inc.404.257.7004lfranco@cinnabon.com

Pinnacle® Flavored Vodkas, 35% Alc./Vol. ©2013 Portfield Importers, Lewiston, MEAll trademarks are the property of their respective owners.

SOURCE Pinnacle Vodka

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