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Press release from PR Newswire

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013

Friday, November 22, 2013

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013

12:55 EST Friday, November 22, 2013

Halloween and October Festivities See Six Retail Subcategories in the Top 10
Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown

RESTON, Va., Nov. 22, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore Media Metrix service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

Table 1

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)

October 2013 vs. September 2013

Total U.S. ? Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-13

Oct-13

% Change

Total Internet : Total Audience 

225,271

225,241

0

Retail ? Mall

14,079

22,729

61

Retail ? Flowers/Gifts/Greetings

18,149

23,935

32

Travel ? Car Rental

5,924

7,698

30

Business/Finance ? Taxes

4,750

5,889

24

News/Information ? Politics

48,936

59,267

21

Retail ? Toys

15,282

17,354

14

Retail ? Fragrances/Cosmetics

12,637

14,098

12

Lifestyles ? Beauty/Fashion/Style

55,793

61,661

11

Retail ? Jewelry/Luxury Goods/Accessories

17,235

18,735

9

Retail ? Food

14,828

16,018

8

Table 2

comScore Top 50 Properties (Desktop Only)October 2013

Total U.S. ? Home, Work and University LocationsSource: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience 

225,241

1

Yahoo Sites

195,754

26

TWITTER.COM

38,608

2

Google Sites

194,102

27

YELP.COM

38,210

3

Microsoft Sites

177,505

28

WebMD Health

37,178

4

Facebook

141,422

29

TUMBLR.COM*

36,263

5

AOL, Inc.

120,162

30

Federated Media Publishing

36,195

6

Amazon Sites

109,957

31

Adobe Sites

34,993

7

Glam Media

95,223

32

New York Times Digital

33,955

8

Wikimedia Foundation Sites

87,512

33

YP Local Media Network

33,240

9

CBS Interactive

80,797

34

Fox News Digital Network

32,718

10

Turner Digital

79,978

35

WORDPRESS.COM*

31,357

11

Apple Inc.

73,360

36

Meredith Digital

30,647

12

eBay

69,559

37

Everyday Health

29,707

13

Ask Network

68,339

38

T365 - Tribune

29,664

14

Comcast NBCUniversal

63,534

39

NETFLIX.COM

29,221

15

About

61,365

40

Conde Nast Digital

29,197

16

Gannett Sites

58,703

41

Time Warner (Excl. Turner/WB)

29,188

17

Weather Company, The

53,250

42

Disney Online

27,807

18

Demand Media

52,180

43

AVG Technologies

26,723

19

Linkedin

51,149

44

The Washington Post Company

25,795

20

craigslist, inc.

45,109

45

AT&T, Inc.

25,713

21

Answers.com Sites

45,082

46

NetShelter Technology Media

25,686

22

Viacom Digital

43,570

47

Target Corporation

25,551

23

ESPN

42,360

48

PINTEREST.COM

25,322

24

Hearst Corporation

39,873

49

TechMedia Network

25,215

25

Wal-Mart

39,785

50

IDG Network

24,847

Table 3

comScore Ad Focus Rankings (Desktop Only)October 2013Total U.S. ? Home, Work and University LocationsSource: comScore Media Metrix

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience 

225,241

100.0

1

AddThis

219,010

97.2

1

Google Ad Network**

213,751

94.9

2

ShareThis

197,356

87.6

2

Advertising.com**

209,109

92.8

3

Yahoo Sites

195,754

86.9

3

AT&T AdWorks**

193,427

85.9

4

Google

185,438

82.3

4

Real Media Group - 24/7 Access**

192,052

85.3

5

Outbrain

166,547

73.9

5

Microsoft Media Network US**

183,688

81.6

6

FACEBOOK.COM

138,973

61.7

6

Casale Media - MediaNet**

183,270

81.4

7

YOUTUBE.COM*

131,669

58.5

7

ValueClick Networks**

178,779

79.4

8

AOL, Inc.

120,162

53.3

8

RadiumOne**

176,314

78.3

9

MSN

110,273

49.0

9

Genome from Yahoo**

174,089

77.3

10

Glam Media

95,223

42.3

10

Collective Display**

169,884

75.4

11

AMAZON.COM*

91,961

40.8

11

Burst Media**

169,560

75.3

12

Bing

83,772

37.2

12

Cox Digital Solutions - Network**

161,458

71.7

13

Ask Network

68,339

30.3

13

Exponential - Tribal Fusion**

160,511

71.3

14

Windows Live

64,479

28.6

14

Federated Media Publisher Network**

152,954

67.9

15

About

61,365

27.2

15

Specific Media**

150,804

67.0

16

Blogger

60,046

26.7

16

Rocket Fuel**

131,674

58.5

17

Gannett Sites

58,703

26.1

17

Undertone**

124,361

55.2

18

Demand Media

52,180

23.2

18

Vibrant Media**

122,818

54.5

19

Linkedin

51,149

22.7

19

Adconion Media Group**

122,476

54.4

20

Weather Channel, The

48,537

21.5

20

PulsePoint**

104,027

46.2

21

CNN

45,740

20.3

22

Answers.com Sites

45,082

20.0

Top DSP/SSP/Ad Exchange Entities

23

APPLE.COM

44,216

19.6

1

Rubicon Project REVV Platform**

217,079

96.4

24

5min Media Platform

43,068

19.1

2

Fulcrum5**

182,497

81.0

25

ESPN

42,360

18.8

3

engage:BDR**

136,142

60.4

26

CBS News

40,613

18.0

27

TWITTER.COM

38,608

17.1

28

YELP.COM

38,210

17.0

29

WebMD Health

37,178

16.5

30

IMDb

37,165

16.5

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 87.8 percent of the 225 million Internet users in September. * Entity has assigned some portion of traffic to other syndicated entities

About comScore Media MetrixcomScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

For further information: Adam Lella, comScore, Inc., (312) 775-6474, press@comscore.com

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