The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from PR Newswire

Cyber Monday Jumps 18 Percent to $1.735 Billion in Desktop Sales to Rank as Heaviest U.S. Online Spending Day in History

Tuesday, December 03, 2013

Cyber Monday Jumps 18 Percent to $1.735 Billion in Desktop Sales to Rank as Heaviest U.S. Online Spending Day in History

18:13 EST Tuesday, December 03, 2013

Early Cyber Monday Promotions Spur Huge 34-Percent Gain in Online Buying Over the Weekend
Full Thanksgiving-Cyber Monday Period Achieved Strong Growth Rate of 22 Percent vs. Year Ago

RESTON, Va., Dec. 3, 2013 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season. For the holiday season-to-date, $23.9 billion has been spent online, marking an 8-percent increase versus the corresponding days last year (and a 25-percent increase if using the alternate comparison of the 4-week period preceding Thanksgiving).

(Logo:  http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

Cyber Monday reached $1.735 billion in desktop online spending, up 18 percent versus year ago, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday's $1.198 billion) to surpass $1 billion in sales. The weekend after Thanksgiving posted particularly strong growth online, raking in $1.594 billion in spending for an increase of 34 percent compared to the same weekend last year. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $5.3 billion, up 22 percent versus last year.                       

2013 Holiday Season To Date vs. Corresponding Days* in 2012

Non-Travel (Retail) E-Commerce Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. ? Home & Work Desktop Computers

Source: comScore, Inc.

Millions ($)

2012

2013

Percent Change

Nov. 1?Dec. 2 (vs. Nov. 2-Dec. 3, 2012)

$22,048

$23,904

8%

Nov. 1?Dec. 2 (vs. Oct. 26-Nov. 26, 2012)

$19,183

$23,904

25%

Thanksgiving Day (Nov. 28)

$633

$766

21%

Black Friday (Nov. 29)

$1,042

$1,198

15%

Holiday Weekend (Nov. 30-Dec. 1)

$1,187

$1,594

34%

Cyber Monday (Dec. 2)

$1,465

$1,735

18%

Thanksgiving thru Cyber Monday

$4,327

$5,293

22%

*Corresponding days based on corresponding shopping days (November 2 thru December 3, 2012)

"Any notion that Cyber Monday is declining in importance appears to be completely unfounded as its strong year-over-year growth rate of 18 percent resulted in yet another record for online spending in a single day," said comScore chairman Gian Fulgoni. "While it's true that many retailers are bleeding their Cyber Monday promotions into the weekend before and the days afterward, Cyber Monday itself continues to be the most important day of the online holiday shopping season. That said, we did also see evidence of early promotions pulling some dollars forward into the weekend, so it is possible that Cyber Monday could have even been stronger were it not for the emergence of this trend."

Top Gaining Product Categories for Thanksgiving-Cyber Monday Period

During the five-day period from Thanksgiving through Cyber Monday, Consumer Electronics ranked as the fastest-gaining product category versus year ago, followed by Video Game Consoles & Accessories, Home & Garden, Apparel & Accessories and Sport & Fitness.

Thanksgiving-Cyber Monday Period: Top Gaining Product Categories by Sales Growth

2013 vs. 2012

Total U.S. ? Home & Work Desktop Computers

Source: comScore, Inc.

Rank

Top Gaining Product Categories

1

Consumer Electronics

2

Video Game Consoles & Accessories

3

Home & Garden

4

Apparel & Accessories

5

Sport & Fitness

Shopping at Work Accounts for Nearly Half of Cyber Monday Spending

Nearly half of dollars spent online at U.S. websites on Cyber Monday originated from work computers (49.2 percent), up 2.1 percentage points from last year. Buying from home comprised the majority of the remaining share (43.5 percent) while buying at U.S. websites from international locations accounted for 7.2 percent of sales.

Breakdown  of Cyber Monday Spending by Location

Cyber Monday 2013 vs. Cyber Monday 2012

Total U.S. ? Home & Work Desktop Computers

Source: comScore, Inc.

Cyber Monday 2012

Cyber Monday 2013

Point Change

Home

47.2%

43.5%

-3.7

Work

47.1%

49.2%

+2.1

International

5.7%

7.2%

+1.5

Total

100.0%

100.0%

N/A

"Cyber Monday was coined back in 2005 to highlight the significant spike in online spending that occurred on the first day back to work following Thanksgiving weekend," added Mr. Fulgoni. "The working theory at the time was that broadband connections at work made it easier for consumers to shop online ? and indeed we see that work-based buying accounts for half of all Cyber Monday spending. But it's a pattern we continue to see even with near universal broadband connectivity in the home, suggesting there are other drivers behind online shopping at work. The fact that many people are still in the shopping mindset coming out of Thanksgiving weekend and are in front of a computer screen for 8 hours might have something to do with it. Not to mention, it is easier to shop for holiday gifts for family members without them looking over your shoulder at home!"

Weekly Online Holiday Retail Sales

To view a chart showing the weekly online holiday retail sales since 2009, please click here:

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact: Adam LellacomScore, Inc.312-775-6474 press@comscore.com

SOURCE comScore

Products
  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

GlobeLink.ca

Your number one partner for reaching Canada's Influential Achievers. learn more

Digital Business Solutions
Our Company
Customer Service
Globe Recognition
Mobile Apps
NEWS APP
INVESTING APP
Other Sections