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Press release from PR Newswire

First Krispy Kreme Doughnut Shop Set To Open in Taiwan

Tuesday, December 10, 2013

First Krispy Kreme Doughnut Shop Set To Open in Taiwan

06:00 EST Tuesday, December 10, 2013

New Doughnut Cafe Will Be Located in the Heart of Taipei

WINSTON-SALEM, N.C., Dec. 10, 2013 /PRNewswire/ -- Krispy Kreme (NYSE: KKD) announced today that it plans to open its first store in Taiwan on Thursday December 12, 2013.  The new store will be the first of 10 planned Krispy Kreme stores in Taiwan over the next five years by Krispy Kreme's new franchise partner, Huan Hsin Co., Ltd. 

(Photo: http://photos.prnewswire.com/prnh/20131210/CL30355 )

"We are excited to partner with Huan Hsin Co., Ltd. in bringing the world famous Krispy Kreme taste and experience to the people of Taiwan," said Jeff Welch, Krispy Kreme President ? International.  "Their significant retail food experience, strong knowledge of the Taiwanese consumer, and passion for hospitality are key assets as they bring the melt-in-your-mouth Krispy Kreme experience to the market.  We are excited to see the strong reaction of the Taiwanese consumer to our pre-opening activities and look forward to joining Hung Chun Hsu and Cheng Chien Hsu, the principals of Huan Hsin Co., Ltd. as they turn on the Krispy Kreme Hot Doughnuts Now® sign in Taiwan for the first time this Thursday."

Located in Taipei's cosmopolitan financial district of Xinyi, Krispy Kreme's new doughnut cafe will feature an assortment of 18 great tasting doughnut varieties, including Krispy Kreme's signature Original Glazed® doughnut, plus a wide range of signature beverages including coffees, teas and iced beverages.  The focal point of the store will be Krispy Kreme's famous Doughnut Theater® viewing area, where customers young and old can enjoy watching the melt-in-your-mouth doughnut varieties being cooked, filled and topped in front of them.  During the day, Krispy Kreme's Hot Doughnuts Now® sign will be illuminated to alert customers that doughnuts are being made and served hot in the store.

After announcing the December opening to fans of the Krispy Kreme Taiwan Facebook page, and giving away more than 10,000 dozen Original Glazed® doughnuts at local events throughout Taipei, the new 2400 square foot facility is expected to open to a queue of eagerly awaiting doughnut and coffee lovers. 

"I was very impressed by Krispy Kreme's unique in-store experience and products when I tried Krispy Kreme for the first time in the United States," said Hung Chun Hsu, President of Huan Hsin Co., Ltd.  "We are excited to become Krispy Kreme's partner and to introduce the brand to Taiwan.  As the growth of the food and beverage industry continues in our country, Taiwanese consumers are craving new and different flavors.  We are confident that they are going to love the Krispy Kreme brand and that the experience of the iconic Doughnut Theater? viewing area and melt-in-your-mouth taste of a hot Original Glazed® doughnut will bring smiles to the faces of guests of all ages."

About Huan Hsin Co., Ltd.

Huan Hsin Co., Ltd. is a licensed franchisee of Krispy Kreme Doughnut Corporation in Taiwan, and is wholly owned and managed by Hung Chun Hsu. Mr. Hsu and his brother, Cheng Chien Hsu, own and operate a variety of restaurant concepts including approximately 90 "Super gCar" fried chicken take-out stores in Shanghai, Suzhou and Nanjing, and four "Mr. Wish" fresh fruit/ bubble tea (pearl milk tea) shops in Shanghai.  The Hsus also operate Huan Hsin Holdings Ltd, a holding company with businesses that manufacture and supply telecommunications, IT, and consumer electronic products and components to original equipment manufacturers.

About Krispy KremeKrispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 810 locations in more than 20 countries around the world.  Connect with Krispy Kreme at www.krispykreme.com.

 Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management.  These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements.  The words "believe," "may," "forecast," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements.  Factors that could contribute to these differences include, but are not limited to:  the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms.  These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements.  New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

For further information: Lafeea Watson- PR and Media Manager, Phone: 336-726-8878, Email: lwatson@krispykreme.com

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