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Press release from PR Newswire

Media invite - MEGA Brands invites the media to join them as they welcome Santa Claus and children from the Generations Foundation and Sun Youth at the MEGA BLOKS toy factory

Friday, December 13, 2013

Media invite - MEGA Brands invites the media to join them as they welcome Santa Claus and children from the Generations Foundation and Sun Youth at the MEGA BLOKS toy factory

06:00 EST Friday, December 13, 2013

Event: MEGA Brands invites the media to join them as they welcome Santa Claus and children from the Generations Foundation and Sun Youth at the MEGA BLOKS toy factory.

Date: Friday, December 13th, 2013

Time: 9:30AM to 1:00PM (EST)

Location: MEGA Brands, 4505 Hickmore, Montreal, H4T 1K4.

Santa Claus is coming to town! MEGA Brands joins forces once again with the North Pole to help Sun Youth and the Generations Foundation

MONTREAL, Dec. 13, 2013 /PRNewswire/ - It has now become an official yearly tradition for Montreal's own MEGA Brands to give a hand to Santa Claus in providing children's toys to Sun Youth and the Generations Foundation to assist them in their ongoing efforts in helping families and children in need.

"I know I can always count on my friends at MEGA Brands to help me grant children's wishes", said Santa. "As in the last couple of years, I've recruited them yet again to join forces with my team of Elves to ensure that the children helped by both these organizations receive a gift at this special time of year."

The "big man" himself will make a quick trip back to the MEGA BLOKS toy factory, along with several of his Elves, where everyone will be hard at work building toys.

To celebrate his visit, MEGA Brands has extended an invitation to several groups of children from the Generations Foundation and Sun Youth to come meet Santa Claus and receive a tour of their toy factory as the children learn how toys are made, right here in their home town.

"Each year, the children that visit our workshop have stars in their eyes", said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "It has become a tradition of ours to have these foundations visit us during the holidays. It is now a day that all MEGA employees look forward to!".

"The Generations Foundation and the children they serve are proud to participate in the Mega Brands Santa's Workshop Day-- a once-in-a-lifetime experience for most children!" adds Adrian Bercovici, Executive Director and co-founder of the Generations Foundation.  "We give heartfelt thanks to the Mega Brands Family for their generosity and compassion".

Adds Sid Stevens, Executive Vice-President and cofounder of Sun Youth: "We are touched by the offer that came in from MEGA Brands. We are always pleased to renew a partnership and MEGA once again came through at a very difficult period for our organization. This partnership will allow us to make sure that 1,500 youngsters between the age of 6 and 12 will be able to have gifts under the Christmas tree, thanks to MEGA and Santa".

MEGA Brands invites the media to join them on Friday, December 13th at 9:30 am as they welcome Santa Claus and children from the Generations Foundation and Sun Youth at the MEGA BLOKS toy factory, located at 4505 Hickmore, Montreal, H4T 1K4.

About MEGA Brands MEGA Brands (TSX: MB) is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products.

The MEGA Brands headquarters is in Montreal, Quebec, Canada, where the company was originally founded by Rita & Victor Bertrand over 40 years ago. The Montreal facility houses an International Design Center and North America's Biggest Toy Factory, where hundreds of people make millions of MEGA BLOKS products every year.

For more information, please visit and

The MEGA logo, Mega Bloks, Rose Art, Mega Puzzles, Mega Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Sun Youth Organization Sun Youth was founded in 1954 with the objective of providing inner-city youths with positive outlets for their energies through sports. Since then, Sun Youth has grown and now provides Montrealers with over 30 services with their Emergency Services, Sports & Recreation and Crime Prevention Departments. For further information, visit

About the Generations Foundation Generations Foundation was founded in 1999, dedicated to helping people in need. Given the unacceptable level of child poverty, their major focus is on children who suffer from hunger, neglect and social problems. To enable children to learn, they must be properly nourished.  Over 6500 students, who participate in a variety of their food programs, receive breakfast, snacks and hot lunch daily in 90 schools and learning centers in Montreal and vicinity.  In addition, 300 inner-city children have the opportunity of attending summer camp with Generations Foundation sponsorship.  514.933-8585


Image with caption: "MEGA Brands welcomes Santa Claus and his Elves to their MEGA BLOKS toy factory (CNW Group/MEGA Brands Inc.)". Image available at:

For further information: <p> </p> <p> Tanya Furci-Argento<br/> Communications Specialist - MEGA Brands<br/> Tel: (514) 333-5555 ext. 2507<br/> <a href=""></a> </p>

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