Press release from PR Newswire
Ogilvy & Mather Captures Key Trends At 2014 International CES
Wednesday, December 18, 2013
Ogilvy & Mather Captures Key Trends At 2014 International CES13:00 EST Wednesday, December 18, 2013
NEW YORK, Dec. 18, 2013 /PRNewswire/ -- Ogilvy & Mather returns to the 2014 International Consumer Electronics Show (CES) in Las Vegas, Nevada, to share insights in digital consumer entertainment, content creation, and media/consumer relationships with two featured speakers: Brandon Berger, Chief Digital Officer, and Doug Scott, President, OgilvyEntertainment.
Additionally, the global, integrated communications agency's digital leaders will be scouring the exhibition floors, and reporting on trends, key panels, and sessions, all to be published on Ogilvy's ogilvydo.com.
Ogilvy's speakers are featured in the following sessions:
Hollywood and the Digital Consumer Entertainment Experience
January 7, 2014, 1:30pm-2:30pm PST
The digital home, while not fully realized, is under construction. For Hollywood, the opportunities around content are golden. How will the creative and technology communities respond to a fully realized on demand world of television, film and gaming? Find out as we open the door to exciting new possibilities in consumer entertainment.
Brandon Berger joins a panel discussion on the opportunities between Hollywood and consumer technology for content creation.
Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
January 6, 2014, 2:30pm-3:30pm PST
Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. Learn how media, advertisers and content creators are managing a complex universe with hundreds of millions of individual preferences.
Doug Scott moderates a panel delving into the complex relationship between multiple audiences: consumer, advertising and media.
About Ogilvy & Mather Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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