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Press release from PR Newswire

Sprint Redefines the Wireless Family with the New Sprint Framily Plan

Tuesday, January 07, 2014

Sprint Redefines the Wireless Family with the New Sprint Framily Plan

17:30 EST Tuesday, January 07, 2014

Customers who create a Framily and add new lines to Sprint can get unlimited talk, text and 1GB data for as little as $25 per month per line

OVERLAND PARK, Kan., Jan. 7, 2014 /PRNewswire/ -- Sprint (NYSE: S) is introducing the Sprint FramilySM Plan, a revolutionary pricing program that lets consumers decide who they consider family.

(Photo: http://photos.prnewswire.com/prnh/20140107/DA42389)

Your yoga teacher. Your favorite barista. Your fantasy football team. Parents on your son's soccer team. Your BFF since high school. Your cube mate. Your parents. A group of family, friends and others you can now call "framily."

According to the 2010 U.S. Census, 60 percent of total U.S. households are made up of fewer than three people and are growing more quickly than larger households. The Sprint Framily plan gives these 60 percent of households the opportunity to create a family plan with virtually any group who wants to come together to purchase wireless service.

How it Works The Sprint Framily Plan is available to new and existing customers. The more people added to the group, up to 10 phone lines, the greater the savings for everyone on the plan. Because each account can be billed separately, customers can choose who is in their group. 

For one line of service, new Sprint customers pay $55 per month per line for unlimited talk, text and 1GB of data. For each additional new Sprint customer that joins the Framily group, the cost per person goes down $5 a month up to a maximum monthly discount of $30 per line. Build a group of at least seven people and everyone gets unlimited talk, text and 1GB of data for $25 per month per line (pricing excludes taxes and surcharges).

All members of the group can customize their plan to meet their unique needs. For only $20 per month per line, Framily members can buy up to unlimited data plus get a new phone every year. Plan members can share the savings, without the hassle of sharing a bill. Each account can be billed separately. Unlimited features are while on the Sprint network. 

The Sprint Framily Plan will be available in Sprint company-owned stores and Sprint third-party dealers beginning Friday, Jan. 10. Visit www.sprint.com/framily for more information.

"The Sprint Framily Plan redefines the way we think of family plans and gives our customers the power to decide who will be a part of their group and gain greater savings as more members are added," said Dan Hesse, Sprint CEO. "Sprint continues to be a leader in offering customers choice, flexibility and value. The Sprint Framily Plan makes Sprint the best choice for families and friends."

New CustomersTo participate, customers simply purchase an eligible wireless phone at full retail price or through the Sprint Easy PaySM program and pay in 24 monthly payments. Customers also can activate an existing Sprint phone.

New customers will be given a unique Framily ID, at which point they can invite friends and family outside of Sprint to join their group. Or, new customers can easily join an existing Sprint Framily group within 14 days of account activation.

Existing CustomersThe Sprint Framily Plan is available to current customers. When current customers move to the Sprint Framily Plan they can create a new group with any phone lines on their account and invite friends to join Sprint and be a part of their Framily plan. However, existing Sprint accounts cannot be combined into one Framily plan unless both accounts are owned by the same person. The price of the Framily Plan for customers currently on a plan with a discounted phone is an additional $15 per month per line for service until the customer's line is upgrade eligible. For a limited time, Sprint will waive the $15 per month to move to the Sprint Framily Plan for customers who purchased a discounted phone before Jan. 10, 2014, and are not upgrade eligible.

Competitive ComparisonA single-line subscriber who is part of a 7-line Framily Group will pay only $25 per month for unlimited talk, text and 1GB of data, a significant monthly savings versus what they would pay for a new line of service at competitors.

Monthly National Service Plan Pricing for Smartphones1

Sprint

Framily Plan with 1GB

(Single-line subscriber part of a 7-line Framily Group)

T-Mobile

Simple Choice

with 500MB

(Single-line  subscriber)

AT&T

Mobile Share Value

with 1GB

(Single-line subscriber)

Verizon

Share Everything

with 1GB

(Single-line subscriber)

$25

$50

$70

$90

A single-line subscriber at Sprint with no group members would pay the base $55 per month and still have a great value.

Sprint Spark?Sprint also announced today six additional Sprint Spark-enabled cities as the list of initial markets grew to 11.

Spark was announced in October 2013 with initial availability in New York, Los Angeles, Chicago, Tampa and Miami. New markets are:

? Austin, Texas

? Fort Worth, Texas

? Dallas

? Houston

? Fort Lauderdale, Fla.

? San Antonio, Texas

Sprint Spark is a powerful network capability that delivers peak 4G LTE wireless download speeds of 50-60Mbps and is expected to significantly improve call quality and clarity with the upcoming rollout of HD Voice. It supports a new generation of online gaming, virtual reality, advanced cloud services and other applications requiring high bandwidth.

For more information and a complete list of Sprint Spark markets visit www.sprint.com/sprintspark.

About SprintSprint (NYSE:S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 54 million customers at the end of the third quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The 2013 American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1Comparisons based on national consumer offerings. Competitor plans may offer special group discounts such as business discounts, affinity programs, etc. that are not reflected.

SOURCE Sprint

For further information: Kristin Wallace, Sprint, 404-649-8222, Kristin.c.wallace@sprint.com

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