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Press release from PR Newswire

Aflac Duck Inspires Soccer Team in New Spanish Language Ad

Friday, January 17, 2014

Aflac Duck Inspires Soccer Team in New Spanish Language Ad

08:00 EST Friday, January 17, 2014

When Injury Strikes Aflac Can Help Keep Your Team in the Game

COLUMBUS, Ga., Jan. 17, 2014 /PRNewswire/ -- Aflac, the sales leader for worksite/voluntary insurance in the United States and one of FORTUNE's 2013 World's Most Admired Companies, will release Pep-Talk Soccer , the company's latest Spanish language commercial on Sunday, January 19th. The new commercial leverages the hype of the 2014 World Cup to deliver an important message to the Hispanic Market. When an unexpected injury strikes, Aflac can help you stay focused on your goals.

In Pep-Talk Soccer, a player is injured and unable to finish the big game. So, like an Aflac policyholder, the coach calls on the Aflac Duck to step up and lead the team to victory. The Duck helps the injured player and gives a rousing speech that helps keep the team focused on the things that matter most. The commercial humorously delivers on Aflac's value proposition of paying cash benefits to policyholders for covered illnesses or injuries, to get them back in the game rather than worry about their finances.

"Hispanic purchasing power in the U.S. is expected to reach $1.5 trillion as early as 2015, so we continue to expand our presence in the various Hispanic markets across the country," Aflac Executive Vice President, Chief Marketing Officer, Michael Zuna said. "This new commercial will help us engage the Hispanic markets, delivering our promise to be the company that pays cash benefits fast -- often within 4 days -- when you are injured or become sick so that you can focus on the things that matter most to you and your family."

Pep Talk Soccer is the fourth Spanish language commercial that Aflac has produced in the past year. Debuting on Sunday, January 19, it will launch nationally in Spanish language networks in large Hispanic markets including Miami, New York, Los Angeles, Houston, San Francisco and Orlando. It is scheduled to run up to and through the highly anticipated FIFA World Cup, which begins in June, and will be supported by several integration elements including local radio, digital banners, broadband videos, and at Aflac's Spanish language website, aflac.com/espanol.

To download a copy of Pep-Talk Soccer in MOV format please click here. For WMV format, please click here.

ABOUT AFLAC

When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than 55 years, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the sales leader for worksite/voluntary insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 13th time in 2013. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.

Media contact ?

Laura Kane, 706.596.3493 or lkane@aflac.com

Jon Sullivan, 706.763.4813 or jsullivan@aflac.com

Analyst and investor contact --

Robin Y. Wilkey, 706.596.3264 or 800.235.2667, FAX: 706.324.6330, or rwilkey@aflac.com

(Logo:  http://photos.prnewswire.com/prnh/20100423/CL92305LOGO)

SOURCE Aflac

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