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Press release from PR Newswire

Oscar Mayer Wienermobile Becomes The First Vehicle For Lease Exclusively On Twitter

Thursday, January 23, 2014

Oscar Mayer Wienermobile Becomes The First Vehicle For Lease Exclusively On Twitter

09:30 EST Thursday, January 23, 2014

Tweet2Lease Will Give One Lucky Winner a Day of Wienermobile Rides

MADISON, Wis., Jan. 23, 2014 /PRNewswire/ -- For the first time ever, the Oscar Mayer Wienermobile is available for "lease", through Twitter; this is the first time ever a vehicle of any kind is available for lease exclusively through Twitter. 

Beginning today, fans can enter for a chance to "lease" the iconic hot dog on wheels for an eight hour day by tweeting with the hashtag #Tweet2Lease. One lucky winner will receive hands-on access to the Wienermobile, with the vehicle's drivers, known as Hotdoggers, serving as personal chauffeurs.

"Being the first car available for lease exclusively on Twitter was far too big a distinction to go to any old sedan or sport-utility vehicle," said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "Only a 27-foot-long hot dog on wheels, the Wienermobile, would do."

The promotion will be a supported by a Wienermobile "car commercial" that will be posted to the Oscar Mayer YouTube channel and promoted through paid advertising placements, social-media seeding and public-relations efforts. http://bit.ly/1cVIvns  

The Tweet2Lease sweepstakes will run through February 7, 2014, when the folks behind the Oscar Mayer Wienermobile will select a winner at random and contact them to coordinate a "lease" date. In addition to the Wienermobile lease, the Tweet2Lease winner will also receive a $500 cash prize. For official rules, fans can visit Tweet2Lease.com.

Consumers can find out more about the Tweet2Lease sweepstakes by following Oscar Mayer on Facebook (https://www.facebook.com/OscarMayer) Twitter (https://twitter.com/oscarmayer) and the Wienermobile on Twitter (https://twitter.com/wienermobile) and Instagram. Fans can also view the new Wienermobile commercial on YouTube (http://www.youtube.com/user/oscarmayer).

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

SOURCE Oscar Mayer

For further information: Sydney Lindner, Oscar Mayer, 847.646.4538, Sydney.Lindner@kraftfoods.com, Catherine Merritt, Olson Engage, 312.377.4129, cmerritt@olson.com

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