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Press release from PR Newswire

PUR Adds New Water Filtration Products To Its Portfolio Of Superior Water Contaminant Removal Systems

Tuesday, January 28, 2014

PUR Adds New Water Filtration Products To Its Portfolio Of Superior Water Contaminant Removal Systems

09:17 EST Tuesday, January 28, 2014

Latest PUR water faucet mount and pitcher provide new design and sizing options with the same superior water filtration technology, giving consumers more options for healthy, clean drinking water

SOUTHBOROUGH, Mass., Jan. 28, 2014 /PRNewswire/ -- PUR Water Filtration, from the Kaz division of Helen of Troy Limited (NASDAQ, NM: HELE), is expanding its line of superior water filtration products by introducing the PUR Stainless Steel Style Faucet Mount and PUR 11-Cup Pitcher. Like all PUR Water Filtration Systems, these new offerings are certified to remove contaminants others could leave behind. As well, the products offer new design and size options to answer the consumer demand for more variety in clean drinking water solutions.

(Photo: http://photos.prnewswire.com/prnh/20140128/NY51704-a )(Photo: http://photos.prnewswire.com/prnh/20140128/NY51704-b )(Logo: http://photos.prnewswire.com/prnh/20131015/NY97185LOGO-b)

PUR found that consumers wanted more contemporary style options from its line of faucet mounts, which led to the development of a sleek stainless steel style finish. The PUR Stainless Steel Style Faucet Mount is an affordable way to complement stainless steel appliances. Along with existing PUR faucet mounts, the Stainless Steel Style Faucet Mount features an electronic filter life indicator and one-click installation along with a 360-degree swivel that fits most kitchen faucets.

Also, adding to PUR's existing pitcher line up, the 11-Cup Pitcher was designed to replicate the size of a gallon of milk, ensuring space efficiency while increasing water capacity and reducing the frequency of refills.  Like PUR's existing pitchers, the 11-Cup Pitcher is also certified to reduce 2x more contaminants than the Brita pitcher1 and features a new, easy-to-use, thumb activated fill lid and electronic filter life indicator.

"We wanted to meet a growing consumer preference for more contemporary style kitchens and with that in mind we created the PUR Stainless Steel Style Faucet Mount," said John Wojcik, Vice President of Marketing at Kaz. "In addition to providing a sleeker finish with the new Stainless Steel Style Faucet Mount, we developed the 11-Cup Pitcher for those pitcher consumers wanting superior contaminant removal with higher capacity. These two new options provide consumers with the ability to purchase a water filtration system that best fits their water consumption needs."

Research supported by the U.S. Environmental Protection Agency and Centers for Disease Control and Prevention estimates that there are up to 16 million waterborne illnesses per year associated with drinking water. 2 PUR Faucet Mount Filtration Systems reduce 61 contaminants including heavy metals, agricultural pesticides, industrial pollutants, pharmaceuticals3, microbial cysts, and chlorine taste and odor. PUR's newest and existing products offer superior water filtration for consumers, providing them with the peace of mind that they are consuming quality and safe drinking water. 

PUR Water Filters also offer cost-savings over bottled water consumption. Filtered water is about one-tenth the cost of bottled water, which can lead to a savings of up to $1,000 per year for a family of four!4 The Stainless Steel Style Faucet Mount filters 100 gallons of drinking water per filter while the 11-Cup Pitcher filters 40 gallons of drinking water per filter.

The Stainless Steel Style Vertical Faucet Mount is available at PURWater.com for $44.99 and the horizontal Faucet Mount for $49.99. They can also be purchased at leading retailers nationwide. The 11-Cup Pitcher is available at PURWater.com for $34.99 and can also be purchased at leading retailers nationwide. For more information about PUR water filtration or PUR's water purification technology, visit PURwater.com.

About PUR:

Marketed by the Kaz division of Helen of Troy Limited (NASDAQ, NM: HELE), PUR is a leading brand in the at home water filtration category for faucet water filters, water pitchers and dispensers, replacement filters, and refrigerator filters. PUR was the first leading brand to claim reduction of trace levels of pharmaceuticals identified in U.S. tap water. PUR products reduce up to 61 contaminants to provide clean drinking water at a reasonable cost of only $0.01 for an 8-oz glass, while leaving behind essential fluoride which is important for developing and maintaining healthy teeth in children and adults.

About Helen of Troy Limited:

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, OXO Good Grips®, OXO Soft Works®, OXO Tot® and OXO Steel®; Personal  Care: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert Plus®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®; and Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Duracraft®, Stinger® and SoftHeat®. The Revlon® trademark is used under license from Revlon.  The Vidal Sassoon®, Vicks®, Braun® and Febreze® trademarks are used under license from The Procter & Gamble Company.  The Dr. Scholl's® trademark is used under license from Merck.  The Honeywell® trademark is used under license from Honeywell. The Bed Head® trademark is used under license from Unilever.For more information, please visit www.hotus.com.

About Kaz:

Based in Southborough, Massachusetts, Kaz, a wholly-owned subsidiary of Helen of Troy, is a world leader in providing health care and home environment consumer solutions. Product categories include vaporizers, humidifiers, digital, infrared and non-invasive thermometers, blood pressure monitors, hot/cold health care therapy, air purifiers, seasonal humidifiers, heaters, fans, and dehumidifiers, and lawn and garden products. Kaz products are sold in the United States and throughout the world.

1Valid as of 1/2/14. Based on comparison of PUR pitcher filter Model CRF-950Z vs. Brita pitcher filter Model OB03.2Reynolds, KA. et al. Risk of Waterborne Illness via Drinking Water in the United States. Rev Environ Contam Toxicol. 2007. 192:117-158.3PUR pharmaceutical filtration claims based on manufacturer testing of faucet mounts and pitchers on 12 pharmaceuticals, which may not be present in all users' water.4Based on comparing a year's worth of bottle water (16.9 oz. to a PUR System and a year's worth of refills.) PUR's calculation based in part on value sales data reported by The Nielsen Company through its Retail Scantrack Services in the U.S. market for the Water Filtration and Bottled Water Categories for the period.

SOURCE PUR Water Filtration

For further information: Jennifer Weldon, DeVries Global, (212) 546-8611, JWeldon@devriesglobal.com; Jill O'Connor, Kaz, (508) 490-7017, jill.o'connor@kaz.com

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