The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from PR Newswire Names Online Retail Marketing Executive Anabela Perozek as CMO

Tuesday, February 11, 2014 Names Online Retail Marketing Executive Anabela Perozek as CMO

09:00 EST Tuesday, February 11, 2014

BOSTON, Feb. 11, 2014 /PRNewswire/ --, a leading global online retailer of shoes and clothing for shoppers seeking the best variety and brands, today announced the appointment of Anabela Perozek as the company's new Chief Marketing Officer (CMO). Perozek joins Shoebuy's senior management team and will report to Chief Executive Officer Mike Sorabella.

(Logo: )

"With nearly two decades of exceptional online and retail experience, Anabela is a fantastic addition to Shoebuy, as we further our commitment to our customers and our industry partners," said Sorabella. "She will be a great leader for our growing marketing team and will help enhance marketing operations as well as take customer engagement initiatives to a new level in this next phase of our growth."

In the role of CMO, Perozek will be responsible for all aspects and execution of the company's marketing strategy, including driving brand positioning, customer experience and the growth of Shoebuy's customer base. Perozek has a proven track record of efficiently driving customer acquisition and engagement. She joins Shoebuy from Staples, where she most recently served as the Vice President of Marketing for In that role, she was responsible for all customer development and loyalty programs for the U.S. business. During her 15-year tenure at Staples, Perozek also held roles in various business units and functional areas including Corporate Strategy, Retail Marketing, Contract Operations, and Online Sales and Marketing. 

"I am thrilled to join the Shoebuy team. There is a unique opportunity to elevate the brand, enhance the customer experience and grow market share," said Perozek.

Perozek holds a Master in Business Administration from MIT Sloan School of Management and a Bachelor of Arts in Political Science from Amherst College. 


With more than one million products for customers to choose from, is a leading global retailer for shoes, clothing and accessories for shoppers seeking the best variety and brands. The customer experience extends beyond shoes through the company's broad portfolio of products, as well as the exclusive featuring invitation-only private sales. was founded in 1999 and is an operating business of IAC (Nasdaq: IACI). Learn more at, connect with us on Twitter @Shoebuy, follow us on Pinterest or visit our Facebook page.

Media Contact:Erin Delaney


  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Customer Service
Globe Recognition
Mobile Apps
Other Sections