The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Globe Investor

News Sources

Take control of your investments with the latest investing news and analysis

Press release from PR Newswire

Ogilvy & Mather Wins Global Tiffany & Co. Account

Monday, February 24, 2014

Ogilvy & Mather Wins Global Tiffany & Co. Account

09:00 EST Monday, February 24, 2014

NEW YORK, Feb. 24, 2014 /PRNewswire/ -- Ogilvy & Mather Worldwide has been appointed as the global marketing communications partner to complement the internal marketing capabilities of luxury retailer, Tiffany & Co., following a selection process that narrowed down the choices from a number of firms over a four-month period.

Ogilvy & Mather will provide brand positioning and advertising support for Tiffany & Co. globally with creative and strategic hubs in New York and Paris. The scope of the assignment will cover print, digital, video and out-of-home.

Lauren Crampsie, global chief marketing officer of Ogilvy & Mather, said, "Tiffany is one of the most renowned luxury brands in the world. We know this was an incredibly important decision for them and we are honored to be selected as their trusted marketing partner."

"We are thrilled to have the privilege of partnering with such an iconic brand. From a creative point of view, it's exciting to have the opportunity to develop emotionally inspiring work that provokes desire in the world," said Chris Garbutt, Chief Creative Officer Ogilvy & Mather Paris and New York. "Tiffany is the benchmark luxury brand to create this next chapter, and we are delighted to be part of this adventure!"

When asked what set Ogilvy & Mather apart from the other finalists, Caroline Naggiar, senior vice president and chief marketing officer for Tiffany & Co. stated, "We were impressed by Ogilvy's experience in luxury, creative approach to solving consumer challenges in a new era of brand building and proven ability to implement integrated campaigns across the globe. We believe they will be instrumental in further enhancing our global business."

Ark Advisors managed the review process.

About Tiffany & Co. Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates and engages in direct selling through Internet, catalogue and business gift operations. For additional information, please visit

About Ogilvy & Mather Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow Ogilvy on Twitter at @Ogilvy and on

SOURCE Ogilvy & Mather

For further information: Rachel Ufer, (212) 880-5280,

  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail App

    The New Globe and Mail App for iPhone®, iPad® and Apple Watch download

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Secure Service
Customer Service
Advertising Privacy
Globe Recognition
Mobile Apps
Other Sections