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Press release from PR Newswire

Life is good Coffee Brings Good Vibes to NYC's Morning Commute

Tuesday, March 04, 2014

Life is good Coffee Brings Good Vibes to NYC's Morning Commute

08:05 EST Tuesday, March 04, 2014

8,000 cups of coffee, live music and giveaways at Penn Station, March 6, 7 a.m. - noon

NEW YORK, March 4, 2014 /PRNewswire/-- Life is good, the lifestyle brand committed to spreading the power of optimism and helping kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation, is bringing the good vibes to Penn Station with free cups of Life is good coffee. This Thursday, March 6, the "Life is good Loft" will help more than 8,000 commuters greet the morning with delicious coffee, live music from New York-based singer-songwriter Dan Mills, giveaways and $1 off coupons for future Life is good coffee purchases.

Life is good has partnered with The J.M. Smucker Company (NYSE: SJM), the family of iconic brands that has been bringing families together to share memorable meals and moments for more than 115 years, to provide consumers with a delicious, high-quality home brew  coffee option. Made with 100 percent Arabica beans, Life is good coffee is UTZ-certified to promote sustainable farming and is available in three smooth roasts and two unique flavors:

  • Happy Medium? ? A harmonious compromise of light and dark roasts crafted to help you find and savor a deliciously even state of mind
  • S'more to Love? ? A rich campfire classic that features melty chocolate, graham cracker and fluffy marshmallow flavors
  • Dark & Daring? ? A big and bold blend that knocks your socks off
  • Banana Bread Bliss? ? A surprising blend of bananas and brown sugar that delivers the comforts and coziness of home
  • Light Hearted? ? A smooth, mild, light-bodied taste that's the perfect way to start the day

"Life is good is excited to bring free coffee to busy commuters where they need it most?on their way to work," said Bert Jacobs, Chief Executive Optimist for Life is good. "The Life is good team will be at Penn Station Thursday morning helping New Yorkers stay warm, stay positive and find the good in their morning commute."

The "Life is good Loft" will also provide consumers with opportunities to win prizes by encouraging them to strike their best coffee routine poses and post their pictures to Twitter and Instagram using #LifeisgoodCoffee. Can't make it to Penn Station? Snap a photo of your morning coffee routine at home or on the go and post it using #LifeisgoodCoffee for a chance to win a custom coffee prize pack. Winners will be randomly selected on Twitter and Instagram.

Life is good gourmet coffee retails for $7.99 for an 11-ounce bag and is available at grocery stores nationwide and at Lifeisgood.com.

About The Life is good CompanyThe Life is good Company spreads the power of optimism and donates 10 percent of its net profits to help kids in need. The company has raised $11 million for kids in need to date, principally through Life is good products, events and community fundraising efforts. Life is good® is a registered trademark of The Life is good Company. Please visit Lifeisgood.com for more details and follow Life is good on Twitter, Facebook and Instagram. Spread optimism with #DoWhatYouLike.

About The Life is good Kids FoundationThe Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com.

About The J.M. Smucker CompanyFor more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon?, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except for the following which are used under license:  Pillsbury®, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation® is a trademark of Société des Produits Nestlé S.A.; Dunkin' Donuts® is a registered trademark of DD IP Holder, LLC; and Douwe Egberts® and Pickwick® are registered trademarks of Sara Lee/DE B.V.  Borden® and Elsie are also trademarks used under license.

Dunkin' Donuts brand is licensed to the Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, dollar stores and drug stores. Information in this document does not pertain to Dunkin' Donuts coffee or other products for sale in Dunkin' Donuts restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.

Contact:

Karen Bacellar 

Steven David

212-445-8338

617-266-4160 x256

kbacellar@talktocurrent.com 

sdavid@lifeisgood.com

Photo - http://photos.prnewswire.com/prnh/20140304/CG75984

 

SOURCE The Life is good Company

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