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Press release from PR Newswire

Udi's Heats Up Frozen Food Category at Natural Products Expo West

Thursday, March 06, 2014

Udi's Heats Up Frozen Food Category at Natural Products Expo West

11:06 EST Thursday, March 06, 2014

New frozen food entrees hit the shelves

BOULDER, Colo., March 6, 2014 /PRNewswire/ -- Udi's Gluten Free is introducing four new frozen food entrees today at Natural Products Expo West, evidence that the gluten-free category shows no signs of slowing down. As the largest tradeshow in the natural, organic and healthy products industry, Natural Products Expo West in Anaheim, Calif. is an ideal platform to share Udi's newest frozen meals.

On the heels of the demand for Udi's® Frozen Pizza growing by more than 250 percent last year, Udi's is bringing four gluten-free frozen meals to the marketplace, perfect for veggie and meat lovers alike.

  • Broccoli & Kale Lasagna: Udi's new gluten-free Broccoli & Kale Lasagna is packed with your favorite veggies, including broccoli, cauliflower, carrots, kale and onions, and topped with a creamy white sauce. Layer on the yums. $6.49 suggested retail ? available now
  • Italian Sausage Lasagna: Ribbons of gluten-free pasta sheets layered with rich ricotta and Romano cheeses, parsley and Italian sausage. Get your fix of Italia. $6.49 suggested retail ? available now
  • Penne & Cheese: A true comfort-food classic, made with tangy, sharp-aged cheddar and smooth Colby. $6.49 suggested retail ? available now
  • Penne & Cheese with Bacon: Udi's classic Penne and Cheese topped with uncured bacon. Does it get any better? $6.49 suggested retail ? available now

The frozen food category is crowded, competitive and price-driven, which has led to a decrease in the overall quality and taste of the offerings; and for gluten-free consumers specifically, they are limited to small, hard-to-find brands or vegetarian options. Udi's recognized the gap for consumers demanding frozen meals with real, premium ingredients that deliver on satisfaction and taste. The new frozen, gluten-free entrees, available nationwide at Whole Foods, meet the need for better quality and availability.

"At Udi's, we saw an opportunity within the frozen food category to deliver frozen entree options with sophisticated flavor profiles and premium ingredients," said Denise Sirovatka, vice president of marketing for Udi's. "While we are a leader in the gluten-free category, we also want to provide great frozen options for all consumers looking for more than the status quo."

Udi's Gluten Free is available at national grocery stores and retailers and can be purchased online at www.udisglutenfree.com.

About Boulder Brands, Inc.Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to offering food solutions that give consumers opportunities to improve their lives ? one product at a time. The company's health and wellness platform consists of brands that target specific health trends: the Glutino® and Udi's Gluten Free® brands for gluten-free diets; the Earth Balance® brand for plant-based diets; the Level Life? brand for diabetes-friendly diets, EVOL foods for consumers seeking simple and pure ingredients; and the Smart Balance® brand for heart healthier diets. For more information about Boulder Brands, Inc., please visit www.boulderbrands.com.

SOURCE Udi's Gluten Free

For further information: Denise Sirovatka, Udi's Gluten Free Foods, 303-358-1078, denise@boulderbrands.com

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