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Press release from PR Newswire

DailyBurn Releases Inferno HR, First Interval Heart Rate Zone Workout Series to Incorporate Live Data into Exercise

Thursday, March 13, 2014

DailyBurn Releases Inferno HR, First Interval Heart Rate Zone Workout Series to Incorporate Live Data into Exercise

09:00 EDT Thursday, March 13, 2014

The New Heart Pumping Program Integrates Heart Rate Data On-Screen, Allowing Users to Accurately Monitor their Progress and Reach Target Zones

NEW YORK, March 13, 2014 /PRNewswire/ -- DailyBurn, a leading online health and fitness brand streaming premium video workouts to connected devices, released its 14th program InfernoHR, the first interval heart rate zone workout program to integrate participants' live heart rate data on connected TV "primary" workout screens. The Inferno HR program syncs an iOS device with any major Bluetooth low energy heart rate monitor, streaming the live data into the workout display as the program progresses so that users can better understand heart rate zones and modify their efforts to get the best results.

"HR" stands for heart rate training--the most reliable method for monitoring workout intensity. Inferno HR aims to improve VO2Max, the body's ability to utilize oxygen for energy, and lactate threshold, the ability to work at a higher intensity for a longer period of time.  The Inferno HR training creates an EPOC effect (Excess Post-exercise Oxygen Consumption), which increases post-workout metabolism, resulting in continued calorie burn during rest periods and even hours after the workout is completed. 

"DailyBurn is constantly innovating to make working out at home as effective and fun as possible," said Andy Smith, CEO of DailyBurn. "Inferno HR not only brings a new challenge to our roster of programs, but it allows our consumers to monitor their progress real-time with real data, creating one of the most accurate and interactive at-home exercise programs on the market."

Directed by fitness video legend Mason Bendewald, Inferno HR is led by Anja Garcia, renowned fitness instructor and personal trainer. Garcia encourages users and pushes them to their physical limits as they progress through the program which includes four workouts and two active recovery days. Each of the four workouts, Tabata POC, Body Blast, Metcon Challenge, and Build and Burn, target different heart rate zones to achieve distinct goals ranging from calorie burning to stamina building.

Inferno HR adds a new challenging program to DailyBurn's workout series, which include a variety of cardio, strength, yoga, bodyweight and mobility programs, all available 24/7 for $10 per month. DailyBurn is available across a wide range of technology platforms including iPhone, iPad, Android, Apple TV, Roku, Xbox, Samsung Smart TV, Google TV or any computer. For more information on DailyBurn please visit www.dailyburn.com.

About DailyBurn:

DailyBurn.com is a leading online health and fitness brand, delivering first-class video workout programs and personalized nutrition plans to ensure that members reach their fitness goals. DailyBurn brings fitness and nutrition to members, anytime, anywhere, by streaming HD-quality workouts in a variety of disciplines from dance and high-intensity cardio to yoga, kettlebells and strength training. DailyBurn's elite group of trainers were specifically selected to provide specialized expertise to members through a best-in class library of workouts ranging from beginner to advanced through a multitude of technology platforms. From a computer and TV to a tablet and phone, workout experiences and nutrition advice are only a click away to help members get and stay in shape. Unlimited access to DailyBurn's plans is only $10 a month. Launched in 2007, DailyBurn is an operating business of IAC (NASDAQ: IACI).  For more information, visit http://dailyburn.com.

Contact: Jessie CarneyM&C Saatchi Sport & Entertainment+1 646 619 2816jessie.carney@mcsaatchi.com

SOURCE DailyBurn

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