The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from PR Newswire

Grey Canada hires Andrew Carty as VP, Strategy & Innovation

Monday, June 02, 2014

Grey Canada hires Andrew Carty as VP, Strategy & Innovation

14:02 EDT Monday, June 02, 2014

TORONTO, June 2, 2014 /PRNewswire/ -- Grey Canada is excited to announce that Andrew Carty has joined the agency as its new VP Strategy & Innovation. In his new role, Carty will oversee cross-discipline planning across Grey's Canadian offices.

Andrew Carty, VP, Strategy & Innovation, Grey Canada

Carty joins Grey from Union Creative (formerly CP+B Canada) where he worked at the Toronto-based agency for 3 years. Andrew led the UNION strategy team across multiple disciplines, bringing insights and innovation to clients like Kraft, Mondelez, and Best Buy. Previously, Andrew's work at Lowe Roche and Ogilvy & Mather drove results for brands like Audi, Cogeco Cable and Rogers.

"Grey is in an exciting phase with a number of unique client mandates. We need people who can rapidly come to grips with complex challenges and help deliver work that reflects our Famously Effective philosophy." says Stephanie Nerlich, President & CEO, Grey Canada. "Andrew's experience across business and communications planning, insight mining, digital and social mapping as well as innovation makes him a significant asset to our leadership team."

Beyond his advertising pedigree, Carty's entrepreneurial spirit resonated with the Grey leadership. Carty worked on a technology start-up venture for a number of years before returning to school and then joining the ranks of advertising first in Texas and then returning to Toronto.

"I'm excited to join Grey, I've been a big fan of the work they've been doing the past few years," stated Carty. "I'm looking forward to joining a culture that's committed to use planning to really understand our client's business problems and to find solutions that directly impact the creative process and help affect our clients' brand trajectories."

About Grey Canada

Grey Canada is an office of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of "Famously Effective Since 1917," the agency serves a roster blue-chip client roster of many of the world's best-known companies including P&G, Post Foods, GSK, Volvo, Yellow Tail as well as working with leading not-for-profit's including Moms Demand Action for Gun Sense and . Grey Canada was a triple Lion winner at Cannes last summer, was named The Advertising and Design Club of Canada's "Agency of the Year" and most recently took home the Grand Prix at the CASSIES for advertising effectiveness. (

Contact: Stephanie Nerlich 

Photo -


  • The Globe and Mail Newspaper

    Newspaper delivered to your doorstep. subscribe

  • Globe Unlimited

    Digital all access pass across devices. subscribe

  • The Globe and Mail App

    The New Globe and Mail App for iPhone®, iPad® and Apple Watch download

  • Globe2Go

    The digital replica of our newspaper. subscribe

  • Globe eBooks

    A collection of articles by the Globe. subscribe

See all Globe Products

Advertise with us

Your number one partner for reaching Canada's Influential Achievers. learn more

The Globe at your Workplace
Our Company
Secure Service
Customer Service
Advertising Privacy
Globe Recognition
Mobile Apps
Other Sections