Press release from PR Newswire
Invisalign Teen® Partners With DigiTour Media To "Unbrace" Teen Smiles As Sponsor Of "In Real Life" YouTube Events In New York, Denver, Seattle And San Francisco
Thursday, June 05, 2014
Invisalign Teen® Partners With DigiTour Media To "Unbrace" Teen Smiles As Sponsor Of "In Real Life" YouTube Events In New York, Denver, Seattle And San Francisco17:05 EDT Thursday, June 05, 2014
Invisalign Teen Presents VIP Ticket Giveaways, "Selfie Station" and #BeYourSelfieSweeps" Activities for 10,000+ Teens Attending Live Events and Millions More Engaging Online
SAN JOSE, Calif., June 5, 2014 /PRNewswire/ -- The Invisalign® brand has partnered with DigiTour Media, creators of the largest live social events in the world including DigiTours and DigiFests featuring popular YouTube stars, as an official sponsor at four sold out events this month: DigiFest NYC June 7 and DigiTour concerts in Denver on June 17, Seattle June 20 and San Francisco June 22. Through a variety of onsite and social activity, Invisalign Teen will help teens "unbrace" their smile and live freely even while straightening their teeth.
Align Technology, makers of the Invisalign® clear aligner system that has changed the way people straighten their teeth, will be giving away two VIP tickets to each of the four sold out DigiTour dates. Fans should follow @theDigiTour and Invisalign Teen on Tumblr to watch for announcements on how to win in the days prior to each event. Several celebrities who are currently in Invisalign Teen treatment are participating in upcoming DigiTour events, including Trevor Moran of tour headliner O2L (our2ndlife), who are managed by Fullscreen, as well as Dani and Lauren Cimorelli of Cimorelli, performing in New York, and Coco Jones who will be performing in San Francisco.
Teens turning out to meet their favorite YouTube performers will have the chance to win free Invisalign Teen treatment and other prizes by visiting the Invisalign Teen "selfie station" and entering to win the #BeYourSelfieSweeps. The sweepstakes is also open to teens everywhere who visit Instagram or Tumblr and follow @Invisalignteen, snap a selfie, tag @Invisalignteen and use #BeYourSelfieSweeps for a chance to win. Lucky fans at each Invisalign Teen-sponsored DigiTour event will also have the chance to come on stage during the show for a kiss from online video supergroup, O2L.
"We're always looking for new ways to engage effectively with teen consumers, and DigiTour emerged with a unique and exciting opportunity for the Invisalign brand," said John Graham, Align Technology vice president, marketing and chief marketing officer. "DigiTour delivers a platform where social media, teen influencers and live events converge allowing the Invisalign brand to become a bigger part of the conversation in an authentic and meaningful way with today's teens."
"We are excited to have Invisalign Teen as a new sponsor for these four sold out DigiTour dates," said DigiTour Co-Founder Meridith Valiando Rojas. "It's a great example of a brand synergizing existing talent relationships and partnering with us on content creation that will reach millions of teens in their target audience." For more information about DigiTour Media, visit www.thedigitour.com.
About Align Technology, Inc., Makers of the Invisalign® Clear Aligner System Adults and teens now have a modern choice for straightening their teeth. No more wires and brackets required ? Invisalign and Invisalign Teen are the clear alternative to metal braces that uses a series of virtually invisible and removable aligners that gradually move teeth over time. The benefits include: no food restrictions, no interference with sports or other activities, and teeth get straightened without most people knowing they are in treatment. Learn more at www.invisalignteen.com and find a trained Invisalign doctor at www.invisalign.com.
All Invisalign products are designed, manufactured and marketed by Align Technology, Inc. (ALGN). Today the Invisalign product family includes Invisalign Full, Invisalign Teen®, Invisalign Assist®, Invisalign Express and Vivera® Retainers. Invisalign and Invisalign Teen are trademarks of Align Technology, Inc. Align Technology develops innovative, technology-rich products such as the Invisalign system and the iTero® scanner and services. Visit www.aligntech.com for more information.
About DigiTour Media Founded in 2010, DigiTour Media is an emerging media and entertainment company, which creates and produces IRL ("in real life") YouTube experiences in the form of concerts (DigiTours) and events (DigiFests), featuring a bill of YouTube based performers featuring pop, alternative rock, and hip hop artists/bands and comedians popular among Generation Z and Millennial audiences. In 2014, nearly 100,000 fans will attend DigiTour events in Boston, Chicago, Denver, New York, Los Angeles, among other U.S. cities, as well as London and Toronto.
Contact: Kris Ellenberg GOLD PR for Invisalign(310) 430-1772 firstname.lastname@example.org
Sarah Rothman 42 WEST for DigiTour email@example.com
SOURCE Invisalign Teen