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Press release from PR Newswire

Ogilvy & Mather Soars into Cannes Lions 2014 with Grand Prix and Two Creative Effectiveness Wins

Monday, June 16, 2014

Ogilvy & Mather Soars into Cannes Lions 2014 with Grand Prix and Two Creative Effectiveness Wins

17:37 EDT Monday, June 16, 2014

- Ogilvy & Mather Lands 36 Lions on Day One -

CANNES, France, June 16, 2014 /PRNewswire/ -- On the first day of the Cannes Lions Festival of Creativity 2014, Ogilvy & Mather has won a Grand Prix in the Direct category for OgilvyOne London's 'Magic of Flying' British Airways initiative, as well as two prestigious Creative Effectiveness Lions, out of a total of seven Lions awarded. They are for Ogilvy & Mather Brasil's Dove 'Real Beauty Sketches', and Ogilvy & Mather London's 'Travel Yourself Interesting' Expedia campaign.

In a landmark first Grand Prix for OgilvyOne London, 'Magic of Flying' ran on digital outdoor screens at various London locations in 2013. Using custom built surveillance technology, every time a British Airways flight flew overhead a little boy stood up onscreen and pointed at the sky, while the flight number and destination of the plane appeared beside him in real time.

Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: "This is Outdoor 2.0. What you're seeing is the future for billboard technology. Well done to our clients and our London team. It takes huge courage to make this idea fly."

This year, Ogilvy & Mather has doubled its haul of Creative Effectiveness Lions since 2013, when the agency took home its first ever Creative Effectiveness Lion for Ogilvy & Mather Sydney's 'Share a Coke'.

Dove 'Real Beauty Sketches' ? which was the single most awarded Ogilvy & Mather campaign of 2013 with 19 Lions to its name ? is now the most viral ad of all time with over 135 million views. The campaign sparked growth in Dove's biggest categories in all four markets. At last year's Festival it also took home a Titanium Grand Prix and Integrated Gold Lion, while Ogilvy Brasil was crowned Agency of the Year.

'Travel Yourself Interesting' was launched in 2012 by Ogilvy & Mather London for Expedia, demonstrating the wealth of weird and wonderful interesting things you can learn while traveling. The campaign resulted in an 8 growth in bookings value in the UK, and 33 in France.

Tham Khai Meng added: "The results for the Dove and Expedia campaigns are jaw dropping. They're both great brand platforms that allow outstanding work to really flourish. Thank you to both clients for their formidable support."

On the first day of the Cannes Lions Festival Ogilvy & Mather took home 1 Grand Prix, 2 Creative Effectiveness, 7 Gold, 7 Silver, and 19 Bronze Lions (please see full breakdown in the table below).

Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the Effie's World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

Agency of the Year Accolades

  • O&M winner of Global Network of the Year at the One Show in 2014. 
  • O&M winner of LIA Network of the Year in 2013.
  • O&M named Cannes Lions Network of the Year for two consecutive years (2012 and 2013).
  • O&M named Effie's World's Most Effective Agency Network for two consecutive years (2012 and 2013).
  • O&M winner of the Clio Awards Network of the Year for two consecutive years (2012 and 2013).
  • O&M Brasil (São Paulo) named North American Grand Effie winner at the 2014 Effie Awards.
  • Ogilvy & Mather Paris recognized as Agency of the Year at the Webby Awards and Most Awarded Advertising Agency by the D&AD Awards in 2014.
  • O&M Mumbai named Effie's World's Most Effective Individual Agency Office for two consecutive years (2012 and 2013).
  • O&M North America winner of Most Effective Agency Network for two consecutive years (2012 and 2013).
  • O&M Brasil (São Paulo) named Cannes Lions Agency of the Year 2013.
  • O&M New York was named North America's Most Effective Individual Agency Office in 2013.
  • O&M London Press Agency of the Year, 2013 Campaign BIG awards.
  • O&M London Radio Agency of the Year, 2013 Campaign BIG awards.

Facts & Figures

  • 24,600 total employees across the world
  • 126 countries
  • 538 offices
  • More than 50 languages
  • The number one agency in four out of the five BRIC countries: Brazil, China, India and South Africa.
  • 98 clients in five or more countries
  • 8,000 digital specialists worldwide

Cannes 2013 Creative Awards:

  • Network of the Year 2013 (and 2012)
  • Ogilvy Brasil Agency of the Year 2013
  • 155 Lions globally (first agency to win over 100 Lions in 1 year)
  • 4 Grand Prix (including Titanium & Integrated)
  • 1 Creative Effectiveness Award
  • 37 Gold Lions
  • 46 Silver Lions
  • 67 Bronze Lions

OGILVY WINNERS - MONDAY 16TH JUNE

Title

Product

Advertiser

Award

Entrant

EntrantCoTown

EntrantCountry

EntrantNetworkName

EntrantHoldingCompany

CREATIVE EFFECTIVENESS

DOVE REAL BEAUTY SKETCHES

DOVE MASTERBRAND

UNILEVER

Creative Effectiveness Lion

OGILVY BRASIL

São Paulo

BRAZIL

OGILVY & MATHER

WPP

EXPEDIA - TRAVEL YOURSELF INTERESTING

EXPEDIA

EXPEDIA

Creative Effectiveness Lion

OGILVY & MATHER ADVERTISING

London

UNITED KINGDOM

OGILVY & MATHER

WPP

PROMO & ACTIVATION

MAGIC OF FLYING

BRITISH AIRWAYS

BRITISH AIRWAYS

Gold Lion

OGILVYONE LONDON

UNITED KINGDOM

OGILVY & MATHER

WPP

THE AUTOCOMPLETE TRUTH

GENDER EQUALITY

UN WOMEN

Gold Lion

MEMAC OGILVY

Dubai

UNITED ARAB EMIRATES

OGILVY & MATHER

WPP

THE AUTOCOMPLETE TRUTH

GENDER EQUALITY

UN WOMEN

Gold Lion

MEMAC OGILVY

Dubai

UNITED ARAB EMIRATES

OGILVY & MATHER

WPP

THE HAIR FEST

HAIR DONATION

CASA DE LA AMISTAD

Silver  Lion

OGILVY & MATHER

Mexico City

MEXICO

OGILVY & MATHER

WPP

THE HAIR FEST

HAIR DONATION

CASA DE LA AMISTAD

Silver  Lion

OGILVY & MATHER

Mexico City

MEXICO

OGILVY & MATHER

WPP

THE AUTOCOMPLETE TRUTH

GENDER EQUALITY

UN WOMEN

Silver  Lion

MEMAC OGILVY

Dubai

UNITED ARAB EMIRATES

OGILVY & MATHER

WPP

THE LIONFISH INVASION. TERRIBLY DELICIOUS

THE LIONFISH INVASION

COLOMBIA'S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES

Silver  Lion

GEOMETRY GLOBAL

Bogotá

COLOMBIA

OGILVY & MATHER

WPP

BALD CARTOONS

NGO

GRAACC

Bronze Lion

OGILVY BRASIL

São Paulo

BRAZIL

OGILVY & MATHER

WPP

MAGIC OF FLYING

BRITISH AIRWAYS

BRITISH AIRWAYS

Bronze Lion

OGILVYONE LONDON

UNITED KINGDOM

OGILVY & MATHER

WPP

MAGIC OF FLYING

BRITISH AIRWAYS

BRITISH AIRWAYS

Bronze Lion

OGILVYONE LONDON

UNITED KINGDOM

OGILVY & MATHER

WPP

RETURN OF THE ASHES

CARAN DACHE & FOREST CONTROL

HHK INTERTRADE

Bronze Lion

OGILVY & MATHER

Bangkok

THAILAND

OGILVY & MATHER

WPP

LIVE TOY TRAFFIC

BBURAGO TOY CARS

LA JUGUETERÍA

Bronze Lion

OGILVY GUATEMALA

GUATEMALA

OGILVY & MATHER

WPP

VROOM RING BOOM

CLARO

CLARO

Bronze Lion

OGILVY GUATEMALA

GUATEMALA

OGILVY & MATHER

WPP

MAKING CLOTHING DONATION INSTANTLY REWARDING

DONATION BOX

CHINA FOUNDATION FOR POVERTY ALLEVIATION

Bronze Lion

OGILVY BEIJING

CHINA

OGILVY & MATHER

WPP

CLARO EXTRA MINUTES

PREPAID SERVICE

CLARO COSTA RICA

Bronze Lion

OGILVY & MATHER COSTA RICA

San Jose

COSTA RICA

OGILVY & MATHER

WPP

THE LIONFISH INVASION. TERRIBLY DELICIOUS

THE LIONFISH INVASION

COLOMBIA'S MINISTRY OF ENVIRONMENT AND NATURAL RESOURCES

Bronze Lion

GEOMETRY GLOBAL

Bogotá

COLOMBIA

OGILVY & MATHER

WPP

DIRECT

MAGIC OF FLYING

BRITISH AIRWAYS

BRITISH AIRWAYS

Grand Prix

OGILVYONE LONDON

London

UNITED KINGDOM

OGILVY & MATHER

WPP

RAISING VOICES

COLEGIO LAS LOMAS ORAL

COLEGIO LAS LOMAS ORAL

Gold Lion

OGILVY & MATHER ARGENTINA

Buenos Aires

ARGENTINA

OGILVY & MATHER

WPP

VROOM RING BOOM

CLARO

CLARO

Gold Lion

OGILVY GUATEMALA

Guatemala City

GUATEMALA

OGILVY & MATHER

WPP

PR

BALD CARTOONS

NGO

GRAACC

Gold Lion

OGILVY BRASIL

São Paulo

BRAZIL

OGILVY & MATHER

WPP

THE AUTOCOMPLETE TRUTH

GENDER EQUALITY

UN WOMEN

Gold Lion

MEMAC OGILVY

Dubai

UNITED ARAB EMIRATES

OGILVY & MATHER

WPP

GOOGLE 'REUNION'

GOOGLE SEARCH

GOOGLE, INDIA

Silver  Lion

OGILVY & MATHER INDIA

Mumbai

INDIA

OGILVY & MATHER

WPP

THE HAIR FEST

HAIR DONATION

CASA DE LA AMISTAD

Silver  Lion

OGILVY & MATHER

Mexico City

MEXICO

OGILVY & MATHER

WPP

POLISH DIACRITICS CAMPAIGN

POLISH LANGUAGE

POLISH ACADEMY OF SCIENCES

Silver  Lion

OGILVY & MATHER ADVERTISING

Warsaw

POLAND

OGILVY & MATHER

WPP

DAD'S PREGNANT TOO

HUGGIES

KIMBERLY CLARK

Bronze Lion

OGILVY & MATHER ARGENTINA

Buenos Aires

ARGENTINA

OGILVY & MATHER

WPP

DAD'S PREGNANT TOO

HUGGIES

KIMBERLY CLARK

Bronze Lion

OGILVY & MATHER ARGENTINA

Buenos Aires

ARGENTINA

OGILVY & MATHER

WPP

WHY BRING A CHILD INTO THIS WORLD?

UNILEVER BRAND GLOBAL

UNILEVER

Bronze Lion

DAVID

Buenos Aires

ARGENTINA

OGILVY & MATHER

WPP

TATTOO SKIN CANCER CHECK

SOL DE JANEIRO

SOL DE JANEIRO

Bronze Lion

OGILVY BRASIL

São Paulo

BRAZIL

OGILVY & MATHER

WPP

TATTOO SKIN CANCER CHECK

SOL DE JANEIRO

SOL DE JANEIRO

Bronze Lion

OGILVY BRASIL

São Paulo

BRAZIL

OGILVY & MATHER

WPP

GOOGLE 'REUNION'

GOOGLE SEARCH

GOOGLE, INDIA

Bronze Lion

OGILVY & MATHER INDIA

Mumbai

INDIA

OGILVY & MATHER

WPP

MESSAGE BARTER

THE AKANKSHA FOUNDATION SCHOOLS

THE AKANKSHA FOUNDATION

Bronze Lion

OGILVY & MATHER INDIA

Mumbai

INDIA

OGILVY & MATHER

WPP

UNGROUNDED: AN INNOVATION LAB IN THE SKY

BRITISH AIRWAYS

BRITISH AIRWAYS

Bronze Lion

OGILVY NEW YORK

New York

USA

OGILVY & MATHER

WPP

GIVING

TRUEMOVE H

REAL MOVE CO.

Bronze Lion

OGILVY & MATHER

Bangkok

THAILAND

OGILVY & MATHER

WPP

RAIN FOR SALE

RAINWATER OF LLORO

THE COCA-COLA COMPANY

Bronze Lion

OGILVY & MATHER COLOMBIA

Bogotá

COLOMBIA

OGILVY & MATHER

WPP

 

 

SOURCE Ogilvy & Mather

For further information: Sarah Owen sarah@pumpkin.uk.com / +44 (0) 7958 202 990 or Edwina Boyd-Gibbins Edwina@pumpkin.uk.com / +44 (0) 7748 982 320

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