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Press release from PR Newswire

INVESTOR ALERT: Levi & Korsinsky, LLP Announces Investigation of Vitacost.com, Inc. and Its Board of Directors In Connection With the Sale of the Company to The Kroger Co. -- VITC

Thursday, July 03, 2014

INVESTOR ALERT: Levi & Korsinsky, LLP Announces Investigation of Vitacost.com, Inc. and Its Board of Directors In Connection With the Sale of the Company to The Kroger Co. -- VITC

11:09 EDT Thursday, July 03, 2014

NEW YORK, July 3, 2014 /PRNewswire/ -- Levi & Korsinsky is investigating the Board of Directors of Vitacost.com, Inc. ("Vitacost" or "the Company") (NasdaqGS: VITC) for possible breaches of fiduciary duty and other violations of state law in connection with the sale of the Company to The Kroger Co. ("Kroger") (NYSE: KR).

Protecting the Rights of Shareholders.

Click here to learn more about the investigation: http://zlk.9nl.com/vitacost-vitc, or call: 877-363-5972. There is no cost or obligation to you.

Under the terms of the transaction, Vitacost shareholders will receive $8.00 for each share of Vitacost they own. The transaction is valued at approximately $280 million. The investigation concerns whether the Board of Vitacost breached their fiduciary duties to stockholders by failing to adequately shop the Company before agreeing to enter into this transaction, and whether Kroger is underpaying for Vitacost shares.

If you own Vitacost common stock and wish to obtain additional information, please contact Joseph E. Levi, Esq. either via email at jlevi@zlk.com or by telephone at (212) 363-7500, toll-free: (877) 363-5972, or visit http://zlk.9nl.com/vitacost-vitc.

Levi & Korsinsky is a national firm with offices in New York, New Jersey, Connecticut and Washington D.C. The firm's 26 attorneys have recovered millions of dollars for shareholders and have extensive expertise in prosecuting securities litigation involving financial fraud and breaches of fiduciary duty throughout the nation. For more information, please feel free to contact any of the attorneys listed below. Attorney advertising. Prior results do not guarantee similar outcomes.

Levi & Korsinsky, LLP Joseph Levi, Esq. Eduard Korsinsky, Esq. 30 Broad Street - 24th Floor New York, NY 10004 Tel: (212) 363-7500 Toll Free: (877) 363-5972 Fax: (866) 367-6510 www.zlk.com

Photo - http://photos.prnewswire.com/prnh/20120409/MM84375LOGO

SOURCE Levi & Korsinsky, LLP

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