More sports. More pubs. More fun. No spas.
That's the motto of GroupDudes.com, a new daily deal website that caters specifically to men. Carving out a niche in the increasingly competitive world of online discounts, GroupDudes.com, which launched June 27, offers bargains on so-called "guy" stuff, like golfing, go-karting, martial arts memberships, paint-balling, wakeboarding lessons, and pub fare in the Greater Toronto Area. As the company boasts, you won't find any deals on nail salons or bikini waxes here.
"The buying habits and buying patterns of men are different from women, obviously," says co-founder James Norrie. "If you look at all the other sites, they're full of spas and manicures and pedicures and lovely things, and that's really great if you happen to be a woman and you're seeking those things. But the average guy probably is looking for different things."
Over the past year, the number of group buying deal sites following the Groupon model have proliferated. According to Reuters, Groupon is hoping to raise $750-million (U.S.) from its upcoming initial public offering. Some estimates have put the value of the company as high as $25-billion.To stand out, some group-deal operators are becoming more targeted in their approach. The Canadian site ethicalDeal, for example, specializes in group buy discounts from eco-friendly "green" companies, DailyDealsforMoms in the U.S. offers deals on children's clothes, toys and family activities, and DailyGourmet caters specifically to foodies. Further splitting the market are deal sites like Jdeal.com, an operation that Adweek dubbed "the Jewish equivalent of Groupon," which offers discounts on items like kosher food and wine, and flights to Israel.
GroupDudes.com, however, claims to be the first in North America to cater specifically to men. "They want to do things that are more fun, more adventure sports," says co-founder John Lennie. "You know, they love beer, hockey."