RIM's smartphone market share vs. Apple and Android
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John Sopinski and Iain Marlow
The Globe and Mail
Over the past few years, smartphones have become commoditized, and Western consumers’ preference for iPhones and Android phones has slowly spilled over into the business world. The delays in BB10 caused some businesses to supplement or replace their aging fleet of BlackBerrys with other, non-RIM devices. In its most recent quarter alone, Apple sold a record 47.8 million iPhones – more than half of RIM’s global base of 79 million BlackBerry users. In the U.S., where Apple’s brand has risen as RIM’s as fallen, the trend is pronounced, particularly since corporations tend to replace BlackBerrys with iPhones because of their integration with iPads.