Rookie Argo quarterback Stephen Reaves likely won't draw a huge crowd to his first CFL start Saturday against Montreal. That might change if he invites his sister to the game.

Reaves's sister is Layla Kiffin, the rather popular wife of former Oakland Raider and current University of Tennessee head coach Lane Kiffin.

Football fans of the male gender are a simple lot, it seems. They get excited by a big catch, a thunderous hit or a hot woman. And in the online world, sites such as deadspin.com have made her a phenomena in a slightly obsessive way.

For instance, when Lane Kiffin replaced Phil Fulmer as head coach at Tennessee last winter was big news. But it was reported that within an hour of Kiffin's introductory news conference -- at which Layla was present with her husband -- the most searched term on Google Trends was "Lane Kiffin's wife". Number three was "Layla Kiffin."

And last week, the University of Tennessee public relations director had to shoot down a rumour that the mother of three would be posing for the upcoming Sports Illustrated Swimsuit issue.

Perhaps if the Argos can't do any better than one win at home every 15 months, their quarterback's sister could at least show up to a few games next season.